For this year's Pride Month, we're going back to where it all started: the creation of the original Rainbow Pride Flag in 1978. Hand dyed on the rooftop of a community center in San Francisco, by a group of volunteers led by Gilbert Baker, the flag ultimately became a symbol of hope and togetherness that remains prominent in today’s LGBTQ+ community.
UA’s 2020 Pride Collection pays homage to the original flag by bringing its DIY look to life in the UA HOVR Phantom 1 Slip footwear, apparel and accessories.
The blue heel counter section of the shoe also has meaning, serving as a nod to this year’s EuroPride parade in Greece. 2020 marks the first time the parade would have been hosted in a South East European Country (the parade itself has since been postponed due to COVID-19 restrictions).
As the focal point of Under Armour’s third Pride collection, the HOVR Phantom 1 Slip represents more than a product. It symbolizes the power of community and the importance of allyship. Just as one person didn’t create the original Rainbow Pride Flag, one person didn’t design the Phantom Slip, and one person won’t solve the issues faced by the LGBTQ+ community.
The shoe’s design journey began in 2018 and is the result of a powerhouse collaboration with Unified, UA’s LGBTQ+ Teammate Resource Group. Involved in every step of the creation process, Unified had a heavy influence on the design of the shoe.
In addition to the apparel and footwear launch, Under Armour created the UA PRIDE Grant Program, which sought to alleviate financial hardships that have fallen upon LGBTQ+ community-focused nonprofits due to COVID-19, in areas local to UA teammates (Baltimore, MD and Austin, TX).
While there were many deserving applicants, Under Armour is proud to award one-time grants to:
Baltimore Transgender Alliance (Baltimore, MD) is a coalition of trans-led organizations and trans leaders in Baltimore City working to empower gender expansive individuals through advocacy and education.
The Hill Country Ride For Aids (Austin, TX) is the largest fundraiser in central Texas for HIV/AIDS services. A family-friendly and festive bike ride through the beautiful hill country, the Ride raises funds that are given directly to nine local nonprofits who help those in our community affected by HIV/AIDS.
The Pride Center of Maryland (Baltimore, MD) is one of the oldest LGBTQ+ centers in the nation. Their mission is to be a catalyst for uniting and empowering sexual and gender minorities in Baltimore and Maryland, and to advocate for a better quality of life for the entire community.
Stonewall Sports (Baltimore, MD) is a nonprofit, community-based sports organization for LGBTQ+ individuals and allies that aims to create a low-cost, high-fun community where everyone can feel comfortable being themselves in organized sports.
Youth Empowered Society (Baltimore, MD) puts youth experiencing homeless on a pathway to stability by focusing on immediate needs, long-term stability, and systems transformation. The organization’s vision is that all of Baltimore’s youth will easily access supportive services and stable housing to become powerful in their own lives.
The UA Pride Collection is available for purchase at UA.com. The apparel featured in the UA Pride Collection includes youth and adult apparel, and unisex accessories including a hat, headband and backpack.
Rooted in Under Armour’s brand value of standing for equality, this year’s pride collection showcases the importance of diverse experiences and perspectives. While we aren’t able to march alongside each other for Pride Month this year, Under Armour is proud to support LGBTQ+ diversity in sport year round.