Humans are not designed to be outdoors when the cold weather comes, exerting energy instead of conserving it. Those thermometer dips impact the rate of vital chemical reactions and reduce the flow of oxygen to muscles, causing them to work much harder and increasing the risk of injury and tissue damage – making it both disadvantageous and dangerous for anyone to get too cold while outdoors, especially athletes competing in strenuous sports.
But for athletes striving year-round to get better, weather is no longer an obstacle. UA RUSH ColdGear has arrived to revolutionize the concept of winter training.
Launched earlier this year in collaboration with leading technology provider Celliant, UA RUSH is Under Armour's groundbreaking performance line designed to be worn at the time of sweat. This innovative fabric is scientifically engineered to provide the same benefits to the body as an infrared sauna.
The responsive UA RUSH fabric absorbs the heat your body gives off during performance and converts it into infrared energy that is re-emitted back into the body. This recycled energy increases temporary localized blood flow, promoting improved performance, energy and recovery – the perfect foil to harsh winter temperatures.
UA ColdGear is the popular UA line of apparel that keeps athletes warm with a lightweight fabric that sits next-to-skin. The fabric is designed to conserve your body’s heat while allowing for maximum mobility.
The exciting combination of the groundbreaking technologies – UA RUSH and UA ColdGear – will have your muscles thinking it’s July, allowing you to train your best and defy the elements no matter the season. Just in time for the cold weather, UA RUSH ColdGear is now available globally on UA.com, in UA Brand Houses and at select retailers.