Under Armour Newsroom

04.03.2020

HOW UNDER ARMOUR IS WORKING THROUGH COVID-19

HOW UNDER ARMOUR IS WORKING THROUGH COVID-19

Under Armour is committed to making people better. During this unprecedented time, that remains unchanged: the well-being of our customers, teammates, athletes and communities are our priority. We will be updating this page as we make company decisions related to COVID-19. For more information about COVID-19, including symptoms, testing and prevention, please visit cdc.gov

Updated April 3 at 9:10 a.m.

UNDER ARMOUR ANNOUNCES ACTIONS TO ADDRESS FINANCIAL IMPACTS RELATED TO COVID-19

Today, Under Armour announced actions being taken to address the financial impact of the COVID-19 pandemic. In addition, our Board of Directors has approved a previously planned restructuring initiative. 

“In these unprecedented and challenging times, the majority of stores where Under Armour is available remain closed, contributing to a significant decline in revenue,” said Under Armour President and Chief Executive Officer Patrik Frisk. “While we’re thankful for the meaningful balance sheet improvements we’ve driven over the past two years and we are seeing some early signs of recovery in our APAC region, this unanticipated shock to our business has been acute, forcing us to make difficult decisions to ensure that Under Armour is positioned to participate in the eventual recovery of demand. We do not take these decisions lightly and are doing all we can to minimize the impact on our teammates during this time. Because of the strength of our brand and the steps we have taken, we will weather this storm.” 

Read the full announcement here.

Updated March 31 at 10:10 a.m.

Under Armour Volunteers Develop No-Sew Mask to Fight COVID-19

To support the University of Maryland Medical System’s (UMMS) 28,000 health care providers and staff, Under Armour has begun to manufacture and assemble face masks, face shields and specially equipped fanny packs, and is also exploring fabricating hospital gowns for the statewide medical system. The brand will also begin providing face masks to LifeBridge, a regional health care organization based in Baltimore. Additionally, Under Armour is currently discussing the needs for supplies with Johns Hopkins Medicine, MedStar and other local medical institutions.

"When the call came in from our local medical providers for more masks, gowns and supply kits, we just went straight to work," said Randy Harward, SVP of Advanced Material and Manufacturing Innovation at Under Armour. “More than 50 Under Armour teammates from materials scientists to footwear and apparel designers from laboratories in Baltimore and Portland quickly came together in search of solutions.”

Read the full story here.

 Updated March 27 at 5:32 p.m.

UPDATE ON GLOBAL BUSINESS OPERATIONS

On Wednesday, our North America teammates were notified that they should plan to continue their current work-from-home status at least through next week, and that they will be notified when the situation allows for them to return to their corporate offices. 

This week, we are also extending the closure of all stores in North America through April 4, 2020. All of our teammates will continue to receive pay during this time. We had previously announced closures of North America stores from March 16 through March 28, 2020. 

The health and safety of our teammates, athletes and customers is our top priority. We continue to monitor the situation globally, and closure decisions are being made on a country-by-country basis as necessary to protect our teammates and customers, in accordance with local authority guidelines.  

 Updated March 23 at 4:05 p.m.

OUR “HEALTHY AT HOME” FITNESS CHALLENGE STARTS TODAY

Today, we are launching a 30-day “Healthy at Home fitness” challenge on Under Armour's MyFitnessPal and MapMyRun platforms, to help individuals and families at home stay healthy and physically active. When users join the challenge, we will donate up to $1 million in combination of monetary donation and product to support Good Sports’ efforts to ensure youth sport leagues have necessary equipment, footwear and apparel. To join the challenge on MyFitnessPal, users must access through the MFP app on their smartphones. For more, visit the sign up pages here and here.

 Updated March 19 at 8:00 a.m.

How We Are Supporting Our Communities

During challenging times, the only way through is for communities to team up and fight on together. Today, we pledge our support to help people affected by the novel coronavirus pandemic. 

Under Armour is donating $1 million to Feeding America to support hunger relief efforts as a result of current school closures and quarantines. By partnering with Feeding America and local food banks, we are lending support to ensure students and their families who are impacted by current, and potentially extended, disruptions have the meals they need. The donation efforts will be focused on reaching the cities where our teammates live and work, including Baltimore, Maryland; San Francisco and Rialto, California; Nashville, Tennessee; Austin, Texas; and Portland, Oregon.

Read the full announcement here

“It’s our mission at Under Armour to make athletes better, and in these unprecedented times we are even more committed to providing our communities with essential resources," said our CEO, Patrik Frisk. "Through access to nutrition and fitness, we want to support the health and wellness goals that are being challenged at this time.”

 Updated March 17 at 10:38 a.m.

San Francisco Teammates and the Shelter in Place Order

This morning, our San Francisco teammates received notification that they should continue the work from home plans we enacted last week as the office will officially be closed, in compliance with the city’s mandate as a result of the spread of COVID-19. Only critical personnel will be allowed to enter the office space until this mandate is lifted. 

As we have now implemented Work from Home policies for many of our North America teammates, San Francisco teammates will still be reachable by phone, email and other digital means.

Updated March 16 at 6:25 p.m.

A MESSAGE FROM OUR CEO ABOUT COVID-19

The following message was sent by Patrik Frisk to all of our customers on Monday, March 16:

To our Under Armour Family, 

Two of our core values are Love Athletes and Fight on Together. Taking care of our athletic community is at the center of everything we do, and as the novel coronavirus (COVID-19) continues to impact our communities, I want to share the steps we are taking as a business to help keep our customers, our teammates, and our communities safe.

As part of the effort to protect against the spread of COVID-19, Under Armour will close all stores in North America from March 16 through March 28, 2020. We are taking this step because it is the right thing to do and is in the best interest of our teammates and customers. We are monitoring the situation globally, and closure decisions are being made on a country-by-country basis as necessary to protect our teammates and customers. 

We will continue to make your purchasing options as convenient as possible through underarmour.com as well as our mobile app. 

Rest assured, we are vigilant in monitoring this evolving situation, adopting the recommendations of the Center for Disease Control (CDC) and the World Health Organization (WHO) as well as local health authorities and have a dedicated global team and plans in place to quickly respond based on their guidance. 

Under Armour was founded on a passion for sport and people and that has never been more important than now. I know as a community we will overcome this challenge. 

Stay safe and thank you for being part of our UA family, 

Patrik Frisk 
Chief Executive Officer

Updated March 16 at 12:25 p.m.

Under Armour Temporarily Closing Stores in North America

In a message to North America teammates on Sunday, our CEO Patrik Frisk said, "In order to provide maximum flexibility to teammates in our corporate facilities, we are beginning a voluntary work-from-home program on March 16 for as much of our North America workforce as possible. Our Baltimore headquarters will remain open and we will continue to monitor the situation closely. The health and safety of our teammates is our top consideration.

All our teammates will receive pay during this time. We continue to offer work from home and flexible attendance options and have implemented enhanced cleanliness and sanitation steps in both our corporate offices and distribution centers to further protect our teammates. This is a fast-moving situation and we will continue to monitor and update you. "

While our physical doors are closed, our virtual doors are still open and customers are always welcome to visit us at UA.com.