Under Armour and City Schools Celebrate Project Rampart

02.24.2023

Power of Sport data shows a 98% graduation rate among 4-year-old student-athletes

Today, Under Armour and Baltimore City Public Schools celebrated Project Rampart, an ongoing six-year partnership designed to elevate the experience of the City's Public High School student-athletes and improve academic outcomes through the power of sports.

At a ceremony at Edmondson-Westside High, Baltimore City Public Schools Executive Director Dr. Sonja Santelises, Mayor Brandon Scott and Under Armour Founder and CEO Kevin Plank spoke about the transformative nature of Project Rampart and the impact of sports on the trajectory of young people's lives.

"Project Rampart is a tremendous partnership between Under Armour and the Baltimore City School System that is helping our youth reach the highest levels and win on and off the court," said Baltimore Mayor Brandon Scott. "The results of Project Rampart cannot be overstated, and we are so grateful to Kevin Plank and Under Armour for stepping up. providing the resources and technical assistance to support our students."

In 2017, Under Armour partnered with City Schools and committed to providing all City Public High Schools that participate in interscholastic sports with resources aimed at improving students' athletic and academic performance. Since the launch of Project Rampart, Under Armour has overseen the physical renovation of school gymnasiums into state-of-the-art facilities and equipped every athlete on the team with best-in-class uniforms. The company recently completed its second cycle of uniforms for all schools and sports in the district. In addition, Under Armour has connected both athletes and their coaches with other tools and experiences that promote skill and personal development.

One measure of the program's far-reaching impact can be found in the graduation rates of the City's high schools. According to data from the graduating class of 2019, the only class of students with four consecutive years of uninterrupted attendance for COVID-19 since the launch of the Rampart Project, participation in sports has had a direct impact on student-athlete graduation rates. Students who did not participate in sports had a graduation rate of 62.9%, while students who participated in sports during all four years of high school had a graduation rate of 98.5%.

Speaking on behalf of City Schools, Baltimore City Public Schools Executive Director Dr. Sonja Santelises said, "We are so grateful for Under Armour's continued partnership with our City Schools. The Rampart Project demonstrates the power of sport to drive positive outcomes for our students, and what our students can accomplish when the public and private sector come together to provide our students with the support and resources they need to succeed. Under Amour's belief and recognition of our young students, athletes have had an immediate and lasting impact on the lives of our students."

Under Armour Chief Executive Plank commented: "From the beginning, the investment Under Armour has made has been very intentional. At UA, we know first-hand the power of sport and the academic results we are witnessing demonstrate what is possible. We believe in our student-athletes and recognize that support and resources on and off the field lead to tangible personal growth and life-changing results. Under Armour remains committed to the city's schools, its student-athletes and coaches."

Beyond physical renovations and uniforms, Under Armour's Project Rampart provides support through the following initiatives:

Student Athlete Development : Student athletes have the opportunity to participate in dozens of Under Armour-sponsored development activations, including specific athletic experiences on campus and the Under Armour Student Athlete Leadership Council conducted in partnership with the Travis Manion Foundation.
Academic Support : A partnership with the AthLife Foundation helps student-athletes keep up with their studies in and out of season. This year alone, Under Armour is awarding each of Baltimore City's five high schools a $25,000 Academic Athletic Coaches Award, aimed at creating high-impact programming and driving greater gains in academic achievement. The five schools are: Reginald F. Lewis High School, Green Street Academy, Frederick Douglass High School, Dunbar High School, and Edmondson-Westside High School.
Coach and Athletic Director Training and Development – Under Armour, in partnership with the Baltimore Ravens and Positive Coaching Alliance, provides all Baltimore public high school coaches and athletic directors with character- and leadership-based coaching on a regular basis to ensure mentors continue to learn and grow as they serve student-athletes.

At the celebration, Under Armour reaffirmed its commitment to partnering with City Schools to identify future opportunities to advance the impact of Project Rampart and strengthen the community at large.

Rampart Project Media Gallery

BALTIMORE, Sept. 27, 2022 – Under Armour, Inc. (NYSE: UA, UAA) today announced the release of its 2021 Sustainability & Impact Report, outlining a new sustainability framework, goals, and targets that will guide the company’s work to reduce the environmental footprint associated with its products and operations while accelerating its social and community impact. Aligned with Global Reporting Initiative (GRI) and Sustainable Accounting Standard Board (SASB) industry standards, the report outlines 23 goals and targets designed to drive company progress across three key pillars – Products, Home Field, and Team – and underscore Under Armour’s core values, including ‘Act Sustainably’ and ‘Stand for Equality.’ “As a global innovator and leader in athletic performance apparel, footwear, and accessories, we believe Under Armour has an important role to play in addressing impending challenges facing our society, industry, and planet. This belief informs our innovation methods and compels us to rethink, reinvent, and reimagine our products and how we make them in our work to support athletes and protect people and our shared planet,” said Colin Browne, Under Armour Interim President and CEO. “Mindful that lasting change will require global cooperation across communities and industries, our new report conveys our renewed commitments to continuous improvement, industrywide collaboration, and transparent communication with our stakeholders in our ongoing sustainability journey.” Under Armour’s sustainability approach, What’s Under Matters, reflects the company’s mission to make athletes better by focusing on performance-driven innovations that utilize more sustainable materials designed for recyclability and more efficient production processes in its delivery of durable, quality, high-performing products athletes know and trust. “The details underlying a company’s sustainability strategy are foundational to its longevity and ability to generate lasting impact. For this reason, Under Armour has worked diligently over the years to finalize our approach and take concerted action before releasing this report,” said Michael Levine, Under Armour VP and Chief Sustainability Officer. “We’re pleased to share our accomplishments and perspective on our future goals, and we look forward to providing updates on our progress.” A selection of report highlights within each pillar follows: Products – Through 10 goals, the company is embracing material innovations that will enable less waste and more durability, setting the stage for circular systems by 2030, including: Prioritizing recycled and renewable materials and reducing single-use plastic brand product packaging by 75% by 2025. Implementing sustainability and circular design principles in at least half of its products by 2027 and developing chemistry and processes that can enable a circular footwear program to be launched in market, at scale, by 2030. At the end of 2021, approximately 40% of fabrics used in the company’s apparel and accessories were made from materials capable of being recycled. Supporting innovation that reduces fiber shedding from textiles and targeting 75% of fabric to be made of low-shed materials, as defined by industry-leading guidance on fabric shedding that the company will work collectively to shape by 2030. Home Field – The company is working to reduce its overall environmental footprint and do its part to protect the planet through seven goals, including: Eliminating 100% of biocides and fluorine DWR in its products by 2025. Reducing absolute scope 1, 2, and 3 greenhouse gas emissions by 30% and increasing renewable energy in owned and operated facilities to 100% by 2030. Advancing low-impact manufacturing, reducing the environmental impact of its materials, and targeting net-zero emissions by 2050. Team – The company is supporting its people and communities through six goals that build upon longstanding efforts, including: Continuing to invest in teammates' health, safety, and well-being – including through initiatives to advance diversity, equity, and inclusion and develop underrepresented talent at all levels. Protecting workers' human rights and well-being in its supply chain through comprehensive programs and audits. Working to create opportunities for millions of youth to engage in sports by 2030. To download the 2021 Sustainability & Impact Report and for further information on Under Armour’s sustainability program, visit this link. About Under Armour Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better. For further information, please visit http://about.underarmour.com. Forward-Looking Statements Some of the statements contained in this press release constitute forward-looking statements. Forward-looking statements relate to expectations, beliefs, projections, estimates, future plans and strategies, anticipated events or trends, and similar expressions concerning matters that are not historical facts, such as statements regarding our goals, targets, commitments, future planned initiatives and the timing and effectiveness of any of the foregoing, including those relating to the environment, human capital matters, social and labor issues, and community impact; the development and introduction of new products, technologies and ways of working; our assumptions and the implementation of our sustainability strategies; the future impacts of our investments and initiatives; and the standards and expectations of third parties. In many cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “outlook,” “potential,” or the negative of these terms or other comparable terminology. The forward-looking statements contained in this press release reflect our current views about future events and are subject to risks, uncertainties, assumptions and changes in circumstances that may cause events or our actual activities or results to differ significantly from those expressed in any forward-looking statement. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future events, results, actions, activity levels, performance or achievements. Readers are cautioned not to place undue reliance on these forward-looking statements. A number of important factors could cause actual results to differ materially from those indicated by the forward-looking statements, including our assumptions not being realized, scientific or technological developments, evolving sustainability strategies, evolving government regulations, and the risks and uncertainties set forth in the “Risk Factors” section of our most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q filed with the U.S. Securities and Exchange Commission. The forward-looking statements contained in this press release reflect our views and assumptions only as of the date of this press release. We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the statement's date or to reflect unanticipated events.

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Under Armour and City Schools Celebrate Project Rampart's Commitment to Inspiring and Investing in Student Athletes

Rampart Project Media Gallery

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