Under Armour X Mansory Collaboration Launches With a Face-Off Between Two Football Icons
On Tuesday 9th September, Under Armour’s much anticipated collaboration with luxury automotive customizer Mansory will finally be launching at retail with a full collection.
Unveiled globally earlier this year at the NBA All Star Weekend in San Francisco with Stephen Curry’s yellow and black UA Echo sneakers and debuted in football this summer at the FIFA Club World Cup with Toni Rüdiger’s orange and brushed carbon Magnetico 5 boots, the collaboration now comes to life with a first ‘tropical tide’ drop that includes 20 exclusive items across UA’s football and sportswear categories.
To launch their partnership, Under Armour and Mansory joined forces on a campaign that doesn’t just announce a collaboration, it makes you feel it. Two worlds clashing. Sports performance meets high-end design. Function and fashion pushed to their limits, on and off the pitch.
At the heart of the campaign is a film that captures this clash in the most impactful way: an iconic face-off between two icons of the game, Achraf Hakimi and Toni Rüdiger, set against the backdrop of a fashion show. Speed versus power, elegance versus strength.
“I love this collaboration."
"It’s the perfect coming together between two brands, who show the same relentless pursuit of innovation and performance in everything that they do. The collection comes to life as a great fusion of sport and luxury.”
Toni Rüdiger
“This partnership was a no-brainer for us and it’s reflected in how it comes to life. "
"The Under Armour x Mansory world is bold, modern and unapologetically premium. Perfectly embodied by Achraf Hakimi and Toni Rüdiger, it is for those who live as boldly as they play.
Kourosh Mansory
Mansory Founder & CEO
