Under Armour Announces Yuron White as SVP, Sportswear, Run, Basketball/Curry & Collaborations

Yuron White

Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company as SVP, Sportswear, Run, Basketball/Curry and Collaborations. White brings 25 years of experience working in sportswear, with deep expertise in footwear. His appointment is the latest in strengthening our product leadership bench and the first leadership hire with Kevin Plank as CEO. He will report directly to Yassine Saidi, Chief Product Officer.


“We are so excited to welcome Yuron to Under Armour. His experience in sportswear and footwear will be instrumental in our next chapter of growth and delivering elevated design and product. I know that he will help us extend the reach of our offerings and partnerships to drive consumer demand,” said Yassine Saidi, Chief Product Officer.

"I am honored to join Under Armour as the SVP, Sportswear, Run, Basketball/Curry and Collaborations, a brand renowned for its commitment to innovation and excellence in sports. I am eager to lead the charge in creating cutting-edge footwear solutions that empower athletes to reach new heights of performance. Together, we will build on Under Armour's legacy of pushing boundaries and setting new standards, driving growth and success both on and off the field. I look forward to contributing to the next chapter of Under Armour's journey to inspire athletes worldwide."
Yuron White

White is a seasoned industry leader with strategic prowess, a commitment to driving growth and innovation, and experience managing and developing a world class team. He joins Under Armour from New Balance where he held the role of Vice President of Global Lifestyle, Basketball and Innovation. Prior to that he had an extensive career at Nike where he most recently was Vice President of Performance Sports and Cross Category Concepts, responsible for propelling growth across Nike's category businesses, including Nike Tennis, Nike Golf, Men's & Women's Training, Football, Baseball, and NIKE SB. He also held the roles of Vice President of Footwear at Jordan Brand and Vice President/General Manager of Nike Basketball in Shanghai.


In his new role at Under Armour, White will be based out of the brand’s Portland Office where he will be responsible for creating both footwear and apparel to drive profitable growth and build exciting product. He will develop and execute product strategies across the sportswear, run, basketball, Curry brand, and collaboration categories.