07.30.2018

ASM CLERMONT AUVERGNE BREAKS WITH TRADITION TO HONOR FANS

After a week of training camp in Paris, leading French rugby club ASM Clermont Auvergne and Under Armour revealed the team's new kit for the 2018-19 season while standing on top of Paris. The club hopes to return to its 2016-17 champion status after a rough season last year.

 

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"Under Armour and ASM CA share the same values, that of effort and performance. That is why the players and the staff fit naturally with the concerns of quality and innovations of the products supplied each season.”  

Franck Azema, Head Coach of ASM Clermont Auvergne Rugby

French Champion of the 2016-17 season and after a difficult 2017-18 season, ASM Clermont Auvergne returns more determined than ever with an iron will in 2018-19.

 

"At Under Armour, our deep conviction is that to find your way to the top, you need the absolute will", said Fabian Sautier, France and South Europe Marketing Director. "Will defies expectations, overcomes difficulties and allows you to meet summits. Through our common motto “Will finds a way” for the new season, we want to express our common ambition to push the limit in order to get the best performance. That is why we are very proud to equip the club with our best technologies, the lightest of the Top 14, in the color of ASM and the 'Yellow Army.'"

 

Under Armour wanted to take inspiration from the city’s history and culture for the 2018/2019 kits. For the first time, the home kit is full yellow, from head to toe to represent the club's followers, the “Yellow Army”. The metallic dark blue third kit features a relief print of the famous “Chaîne des Puys” in the Clermont area. Armour equipped with the latest ArmoudGrid, ArmourGrip and Heatgear technologies, the Clermont jersey will be the lightest of the TOP 14 Ligue.