Under Armour 2019 NBA All Star Hamidou Diallo

Under Armour 2019 NBA All Star Hamidou Diallo


Queens Takes On the Queen City

Hamidou Diallo Wears Custom UA M-Tag Sneakers for 2019 NBA All-Star 3-Point Contest

High-flyer Hami Diallo is set to show off his 44” + vertical leap at the 2019 NBA Slam Dunk Contest. The Queens native is taking his acrobatic style to the main stage in Charlotte, while sporting a custom pair of the Under Armour M-Tag low. Hami’s custom M-Tags are a nostalgic look back to where he grew up - the LeFrak City apartment developments in central Queens.


Queens is the most ethnically diverse urban areas in the world. Built in the sixties, LeFrak City is a microcosm of what makes Queens so unique,14,000 people from all walks of life in a single community. Buildings in the complex are named after cities and countries around the world.


Billy Hobbs, Hami’s friend from his days at Kentucky, was tasked with bringing Queens and LeFrak City to life on Hami’s M-Tags. Nods to the community abound, including the building names like Peru, Copenhagen, Melbourne, London and more. There are more references to Hami’s story - Stop 1 Deli, his local bodega, section 2 and section 5, his local basketball courts. Of course, the Queens basketball legends get a nod - Taliek Brown, Kenny Anderson and Kenny ‘The Jet’ Smith are all referenced by their jersey numbers.


Hami’s M-Tags tells the story of the city that made him. When he rises up with spectacular slams during All-Star Saturday night, all of Queens rises with him.