UA Opens First Canadian Brand House

UA Opens First Canadian Brand House


Under Armour Bringing the 410 to the 416

The Toronto UA Brand House is the First Store in Canada

Starting October 25, 2019, the cities of Toronto and Baltimore will become more connected than two pro baseball teams or being located on water. The Baltimore-based sportswear brand will make Toronto home to the first UA Brand House in Canada. 


Located on the ground level of the Toronto Eaton Centre, the flagship retail store will feature the newest Under Armour innovations including the latest UA HOVR footwear cushioning technology for men and women, as well as UA RUSH and UA Recover apparel. 


“We are incredibly excited to open the first Canadian Brand House in Toronto,” said Matt Shearer, Vice President & Managing Director, Under Armour Canada. “Canadian athletes are making their mark on the world and with more and more Canadians competing at the professional level, we want to continue our mission of making all athletes better.”


Designed to enhance the shopper’s experience, the speciality retail store will deliver on the brand’s vision of inspiring athletes with performance solutions they never knew they needed and can’t imagine living without. Teammates at Under Armour’s new Brand House will make it easy for athletes to find the best gear for their favourite activity – whether it’s running, training or basketball. 


“We have purposely curated our retail experience for the Toronto market - from the moment you walk into our Brand House with a unique and immersive façade, to the elevated fixtures outfitted with our high performance gear and our localized product, to celebrating our athletes in Canada and their dedication to their sport. We cannot wait to welcome our Canadian consumers into our new Brand House and outfit athletes in our cutting-edge collections.”

Josh Denton, Vice President of Global Retail

To commemorate the grand opening event, Under Armour will be giving away custom Toronto t-shirts with the purchase of $50 or more (while supplies last; see store for details). For more information on Under Armour in Canada and the Toronto Under Armour Brand House, please visit and @underarmourca on Instagram.