UNDER ARMOUR SIGNS NHL DEFENDER CALE MAKAR
- Under Armour signs NHL star Cale Makar to a multi-year partnership, adding the Colorado Avalanche defenseman to our athlete roster.
- Makar, a Calder, Norris, and Conn Smythe Trophy winner before age 25, is a generational talent with a dynamic electrifying presence on the ice.
- Cale is driven to achieve more and UA can't wait to innovate the gear and tech that takes him where he is going next.
- Cale has signed a multi-year partnership with Under Armour, which will include representing the brand in competition and beyond the rink
A Calder, Norris, and Conn Smythe Trophy winner, all before the age of 25, Colorado Avalanche defenceman Cale Makar is a generational hockey talent and one of the best in the NHL. Winning that much would make most players satisfied, but Cale remains humble and hungry for more. Under Armour is thrilled to welcome his extraordinary talent to its roster of athletes.
“As a kid, I grew up referring to my hockey baselayer as my Under Armour."
It’s what we all wore to feel comfortable under our gear. Under Armour was the brand. Under Armour knows what athletes need and what we like to wear. It’s why it’s still so prevalent, and why I’m excited to be joining the UA family.”
Cale Makar
Colorado Avalanche player and 2x NHL All-Star
Cale has signed a multi-year partnership with Under Armour, which will include representing the brand in competition and beyond the rink. Cale’s now in his 7th full season with the Colorado Avalanche, after signing a three-year, entry-level contract during the 2019 playoffs. He made an immediate impact on the ice, scoring his first career NHL goal with his first shot in the league in his debut, during game 3 of the Stanley Cup playoffs against his Canadian hometown team, the Calgary Flames. One of the most productive scoring d-men to ever play the game, Cale totaled the third-most points in NHL history through a defenceman’s first 400 career games, which he reached earlier this season.
Known for his electrifying skating, hockey IQ, and calm precision under pressure, Cale has quickly become one of the league’s most dynamic and respected players. He captivates fans and inspires the next generation with a rare blend of skill, intelligence, and sportsmanship.
“We’re thrilled to welcome Cale to the Under Armour family."
"His elite talent, strong character, and standout style make him an exceptional addition to our roster. This partnership reinforces our commitment to hockey and to backing athletes who are at the top of their game and inspiring the next generation. We can’t wait to see what Cale continues to accomplish with Under Armour in his corner.”
Sean Eggert
Under Armour’s Senior Vice President of Global Sports Marketing
Despite an already successful career, Cale Makar is just getting started. Growing up in sports, he learned that staying poised in the face of adversity can elevate everyone around you. “When things get tough, you want to be that calm guy you can always rely on, someone even keeled. For me, I try to always be that type of guy,” he says.
It’s that same mindset that fuels his hunger for more.
“You hear a lot of stories about how exciting it is to win multiple times, whether it's the Cup, or winning on the international stage with Canada. And everybody says the second and third are better than the first. And I think that's something that I want to find out and discover.”
Cale Makar
Under Armour has been active in hockey since 2001, building a strong presence in locker rooms across Canada and the U.S. with its performance HeatGear® baselayer, training gear, and footwear. For Cale, partnering with Under Armour was the obvious choice. “I think the statement that everybody says, ‘look good, feel good, play good’, is very prevalent. And for me, you definitely want to feel comfortable in what you wear, whether it's under your gear or off the ice.”
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