Under Armour Announces $1 Million Grant to Support Girls Flag Football

02.03.2026

Under Armour and The DICK’s Sporting Goods Foundation Commit to Advancing Girls Flag Football with Click Clack: Next Era Grant delivered by Beyond Sport

Under Armour and The DICK’s Sporting Goods Foundation today announced a collective $1 million commitment to Click Clack: Next Era Grant, a new girls flag football grant which will be delivered by Beyond Sport. The grant takes a powerful step forward to remove barriers and open doors to the sport by providing critical financial resources, top-tier equipment and apparel, and access to high-quality coach education through Positive Coaching Alliance. Together, these partners are investing not only in the game, but in the environments, mentors, and systems that allow girls to thrive.

"Expanding access to sport is core to who Under Armour is as a brand."

"Click Clack: Next Era Grant reflects our belief in the power of women’s and girls’ sports and our commitment to creating safe, welcoming environments where young athletes feel they belong. By removing barriers, we’re helping more girls compete, build community and grow their confidence."

Flynn Burch

Under Armour Director of Global Community Impact & UA Next

Girls flag football is a rapidly growing movement that’s reshaping what opportunities in sports look like for the next generation of athletes. Across the United States, girls are stepping onto fields and discovering their voices, while building both confidence and communities through the fast, inclusive and empowering nature of the sport.

“Flag football offers kids a chance to discover sport or stay engaged as they grow."

"Our support of this program helps make sure more young athletes have the opportunity to play, connect with teammates, and build confidence through sport.”

Rick Jordan, Vice President of The DICK’s Sporting Goods Foundation

The Click Clack: Next Era Grant aims to grow flag football at multiple levels beyond the field of competition. By supporting out-of-school-time organizations, this grant expands access to safe, structured play in communities where opportunities may be limited. This commitment also assists state associations and school districts in moving the needle towards sanctioning girls flag football as an official high school sport, creating legitimacy, sustainability and equity at the highest levels of participation.

In support of the grant, Under Armour and USA Football will host a girls flag football clinic on Thursday, February 5 at 2:15 PM PT at the Moscone Center as part of the National Football League’s Super Bowl LX Fan Experience. As a continued extension of Project Rampart, an initiative by Under Armour to elevate the student-athlete experience and improve academic outcomes through the power of sport, will host 80 young girls who are a part of the Oakland Unified School District to participate in the clinic. As part of their attendance, students will be gifted head-to-toe apparel and will attend both the clinic and the USA vs. Mexico Flag Football Game taking place later that afternoon at Super Bowl Experience.

Focused on helping girls build confidence, develop leadership skills and unlock opportunities on and off the field, Under Armour, its partners and the Click Clack: Next Era Grant will help young athletes reach their greatest potential – on the field, in the classroom, and in life. Through this grant, the game of flag football grows but more importantly, so do the girls who play it.

To learn more about Click Clack: Next Era Grant, please visit https://beyondsport.org/click-clack-next-era-grant/

About Under Armour

Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better. For further information, please visit http://about.underarmour.com.

About DSGF

The DICK'S Sporting Goods Foundation is a tax exempt 501(c)(3) nonprofit corporation with a mission to inspire and enable sports participation. It was created by DICK'S Sporting Goods as a private corporate foundation to support DICK'S charitable and philanthropic activities. Driven by its belief that sports have the power to change lives, The DICK'S Foundation champions youth sports and provides grants and support to under-resourced teams and athletes through its Sports Matter program and other community-based initiatives. Additional information about The DICK'S Foundation can be found on sportsmatter.org and on Instagram, Facebook and TikTok.

About Beyond Sport

Beyond Sport is a global foundation that uses sport's transformative power to address critical social issues around the world. By championing communities, programs and partnerships that leverage physical activity to build opportunity and equity, it is working to create a more inclusive and progressive world.

Since 2008, the foundation has raised more than $28 million to promote social change through sport. In that time, they have granted over $15 million to 557 initiatives across 81 countries in addition to vital capacity-building tools that support organizational sustainability and long-term impact. Learn more at beyondsport.org.

Media Contact

Morgan Evans, Under Armour Global Brand Communications Lead, Team Sports – morgan.evans@underarmour.com

Taylor Gleason, Under Armour Lead, Corporate Communications and Public Affairs – taylor.gleason@underarmour.com