- Dec. 29, 2025–Jan. 3, 2026: Under Armour hosted its 18th annual UA Next All-America Week in Orlando, FL, reinforcing the brand’s commitment to empowering the next generation of athletes.
- 230 Elite Athletes: Nearly 170 top high school football players, 24 standout female flag football athletes, and 28 leading female volleyball players competed in high-level games and curated experiences.
- Roses to Pearls Theme: Celebrating UA’s upcoming 30th anniversary, the event featured a theme honoring the brand’s roots and future vision, woven into uniforms, athlete lounges, and product designs.
- Exclusive Gear & Heritage Details: Athletes sported collections like UA Icon Fleece, UA Meridian, and Unstoppable jackets. Uniforms included symbolic touches—three roses for UA’s decades and “Click-Clack” on cleats—representing grit, growth, and refinement to the Pearl era.
Under Armour hosted its 18th annual UA Next All-America Week in Orlando, Florida from December 29, 2025 to January 3, 2026. Throughout the week, nearly 170 of the nation’s top high school football players, 24 of the top female flag football athletes and 28 of the top female volleyball players participated in high-level competition and curated experiences that reflect UA Next’s dedication to helping young athletes’ level up their journey.
Each year, Under Armour curates an exclusive collection for the All-America athletes to wear and compete in throughout the week. This year, in honor of its upcoming 30th anniversary, the brand honored its roots with a Roses to Pearls theme, which reflects the brand’s deep heritage, relentless drive and bold vision for the future. From the product worn, to the athlete lounge, fields, and courts, Roses to Pearls were woven through every detail, including the brand’s best-selling sportswear, innovative performance apparel, and gameday uniforms.
Under Armour’s story traces back to humble origins, born from Cupid’s Valentine Rose delivery, a small flower business that CEO and Founder Kevin Plank started while he was in college. With the seed money from that side hustle, Plank was able to start Under Armour, and from those modest roots, the brand has grown into a global force championing grit, innovation, and athlete empowerment. The All‑American football, volleyball, and flag athletes honored this week understand what it means to push through adversity and earn their bloom.
230 YOUNG athletes EMPOWERED
“UA Next All-America Week represents what Under Armour is all about. Welcoming 230 young athletes to Orlando reflects our commitment to empowering the next generation of competitors. Nearly 30 years ago, Under Armour set out to help athletes perform at their best, and today we continue that mission through UA Next."
Eric Ogbogu
Under Armour Director of Grassroots Marketing
Product lineup
Beyond the competition, athletes were outfitted in a curated lineup of off‑field looks featuring UA customer favorites, including:
UA Icon
Fleece sweatsuits
Unstoppable Collection
jackets, pants, and joggers
UA Fleece
hoodies, pants, and shorts
UA Meridian
lounge crop crew and lounge pants for volleyball
UA No Weigh Backpack
UA Studio Soft Tote
These looks pay tribute to Under Armour’s heritage with phrases such as, “Protect This House,” built into the design.
Throughout the games, elements of the brand’s history were woven authentically into the uniforms and storytelling. Football helmets featured three roses celebrating Under Armour’s three decades, while the cleats included the iconic “Click-Clack” phrase, paying homage to the brand’s first-ever TV commercial from 20 years ago.
As Under Armour approaches its 30th anniversary, the brand looks ahead to the pearl – a symbol of refinement, rarity, and wisdom gained over time. These athletes embody a rising generation of greatness, sharpened by the grind, polished by experience, and ready to shine on the national stage.
