Under Armour Names François Arnaud as Global Brand Ambassador

Under Armour today announced actor François Arnaud as a global brand ambassador, adding a powerful new voice at the intersection of performance, culture and authenticity.

As part of the partnership, Arnaud will headline “For When It’s Hot,” a new campaign celebrating Under Armour’s iconic HeatGear® franchise and the performance ecosystem surrounding it. Featuring HeatGear®, UA Vanish Elite, UA Icon Fleece, UA Sola, and UA Reign XT, the campaign showcases products that define Under Armour and serve athletes wherever they train, compete and perform.

“If you’d told the skinny awkward kid I used to be that one day I’d be an ambassador for a sportswear brand, I would’ve laughed,”

“What makes this moment feel so special is that it’s reminder that we don’t always end up where we expect, and growth can look very different from what we imagined. Grateful and honored to partner with Under Armour who were willing to meet me right where I want to be.”

François Arnaud

Arnaud has earned international recognition for his dynamic work across film and television, most recently captivating audiences with his breakout role in Heated Rivalry. His performance sparked widespread fan engagement and conversation online, including enthusiasm around the character’s connection to sport, training and Under Armour products featured throughout the series.

“What drew us to François was more than his obvious talent and looks, it was what he represents. The character he portrays ultimately finds his greatest success when he stops trying to fit someone else’s mold and embraces who he truly is. That’s a lesson that resonates deeply with us. The best athletes perform with confidence, conviction and authenticity, and we believe the strongest brands do too. As Under Armour continues to evolve, we’re focused on being unmistakably ourselves, and François embodies that mindset in everything he does.”

Matt Dornic

UA Chief Communications Officer

Known for his commitment to training, wellness and performance both on and off screen, Arnaud reflects the modern ‘forever athlete’ mindset - someone who pursues constant improvement because it’s part of who they are.

The partnership builds on Under Armour’s growing momentum across entertainment and culture, following recent ambassador announcements with multi-platinum country music star Parker McCollum and Grammy-nominated rapper Gunna. Together, these partnerships reflect the brand’s expanding view of performance and its belief that athletic mindset extends far beyond the field of play.

Arnaud’s first campaign for Under Armour launches globally this week, historically the hottest week of the year in North America.

"The connection between sport and culture is stronger than ever, and that's creating exciting opportunities to engage athletes and fans in new ways. François is at the center of a moment that fans are genuinely passionate about, and we're excited to be part of it. As a brand, we're focused on showing up in authentic sport moments and clever cultural crossovers. When we recognized Francois wearing Under Armour organically, we knew a partnership would feel authentic to both of our fan bases.”

Tyler Rutstein

SVP of Global Brand and Americas Marketing