SSC Welcomes Under Armour as Official Conference Apparel Partner
The Sunshine State Conference and Under Armour announce a new five-year agreement, naming Under Armour as the official apparel provider of the 11-team conference beginning July 1, 2026.
Founded in 1996, Under Armour has become one of the world’s leading athletic performance brands, known for innovative apparel, footwear, and equipment designed to help athletes perform at their highest level. With a commitment to advancing athletic performance through innovation and technology, Under Armour serves athletes at every level of competition across youth, high school, collegiate, professional, and international sports. The Sunshine State Conference joins the brand’s collegiate roster of more than 300 partnerships.
“Under Armour is proud to expand our significant collegiate presence through this new partnership with the Sunshine State Conference.We are excited to support the conference’s tradition of championship-level excellence by outfitting its student-athletes, coaches and institutions with innovative performance products and support that elevates the student-athlete experience.”
Craig Cummings
Under Armour Vice President, Team Division
The Sunshine State Conference, known as the “Conference of National Champions” with 138 national championships across its membership, has established itself as one of Division II’s premier conferences. Committed to championship-level success and the holistic development of student-athletes both athletically and academically, the SSC continues to pursue partnerships that align with those values. As one of the leading brands in collegiate athletics, Under Armour is a natural fit for that mission.
“This exciting new venture for the SSC with the leading collegiate sports brand will advance our student-athlete championship experience and overall branding. We are proud to partner with Under Armour to elevate and promote our national championship programs and student-athletes.”
Chris Graham
SSC Commissioner
The agreement represents a shared commitment between the SSC and Under Armour to excellence, innovation, and supporting the continued success of Division II student-athletes.