Orioles And Under Armour Announce Multi-Year Partnership
The Orioles and Under Armour announced a new multi-year partnership, bringing together two iconic Baltimore-based brands. With a mutual commitment to the local community of Baltimore, the partnership will bring added value to Orioles fans with various new elements throughout the ballpark as well as a military appreciation component.
“There’s something especially meaningful about two Baltimore-based organizations joining forces to support our community."
"This partnership between the Orioles and Under Armour reflects a powerful synergy that will deliver lasting benefits for years to come.”
DON ROVAK
Orioles Chief Revenue Officer
“Baltimore is our home, and for Under Armour it is important that we show up for the community in our backyard.This partnership with the Orioles embodies that shared commitment to the city by creating exceptional sports experiences for fans and also honoring local military members and their families.”
TYLER RUTSTEIN
Under Armour SVP of Global Brand and Americas Marketing.
Beginning with the 2026 MLB season, the Under Armour and Orioles partnership will be showcased on the back of the new state-of-the-art scoreboard facing Eutaw Street with imagery featuring Under Armour athlete and Orioles infielder GUNNAR HENDERSON. Fans will also get the opportunity to enjoy the return of the Under Armour Kids Home Run Porch, with an exciting new addition of a giant Under Armour-branded cleat statue. Children aged 12-and-under with tickets in Sections 76, 78, 80, and 82 can enjoy the game from this kids-only viewing area that brings them within inches of the action on the field. For more information, and to purchase tickets, visit Orioles.com/Kids.
As part of both organizations’ commitment to military service members and veterans, at Sunday home games Under Armour will support Sunday Salute. Fans will be invited to nominate military families deserving of a recognition, with more information to be announced soon. For each Sunday home game, a selected family will be provided with tickets and participate in pregame ceremonies including throwing a ceremonial first pitch. Additionally, as part of the Sunday Salute, Under Armour and the Orioles Charitable Foundation will each make a donation to a military organization of the family’s choosing. Under Armour and the Orioles will collaborate on additional community elements as the partnership continues.
Catch a first glimpse of the new scoreboard signage and giant cleat
Fans can catch a first glimpse of the new scoreboard signage and giant cleat when the Orioles host the Washington Nationals for an exhibition game at Oriole Park at Camden Yards on Sunday, March 22 at 1:35 p.m. Tickets are available at Orioles.com/Tickets.
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