Under Armour Celebrates the Off-Season in New "Rest Less" Sportswear Campaign
Under Armour launches “Rest Less”, its latest Sportswear campaign and the brand’s boldest expression of UA Sportswear to date, blurring the lines between performance, style, and contemporary culture. Fronted by football stars and Under Armour athletes Ferran Torres, Fermín López, and Ollie Watkins, alongside artist Rilès, social creator Sharky, and actor Nick Mohammed, the campaign brings together a unique cast of cultural tastemakers spanning sport, music, and entertainment.
Rest Less builds on the brand’s evolving Sportswear vision with a social-first campaign that reimagines the off-season. Set within the fictional world of the five-star Hotel Armouré, the campaign brings to life the ultimate summer destination where athletes, artists, and entertainers check in but never truly switch off. At Hotel Armouré, resting is an extreme sport. Everyone arrives with major baggage, and relaxation doesn’t stand a chance.
Throughout the campaign, the cast wears looks from Under Armour’s FW26 Sportswear collection, showcasing performance-inspired pieces designed for life beyond the field of play. Lightweight and versatile, the range features reflective branding, clean graphic detailing, and styles built for a restless summer. Colorblock tees and lightweight shorts are paired with footwear silhouettes such as the UA Sola, combining technical innovation with elevated design for those always in motion.
“The off-season isn’t about sitting still; it’s about enjoying yourself and finding different ways to stay active. That’s why I enjoyed being part of the Rest Less campaign - a chance to show a different side of me off the pitch and not take things too seriously.”
Ollie Watkins
"I really enjoyed shooting Rest Less. It feels different from the usual sports campaign and shows another side of athletes beyond competition. It's exciting to see Under Armour taking Sportswear in this direction, blending performance with style and culture in a really fresh way."
Ferran Torres
“Today's athletes shape culture just as much as they shape sport, and that's a shift we're embracing through our Sportswear strategy," said Brian Connell, EMEA Brand Director. "Rest Less reflects our belief that performance doesn't stop at the final whistle. By celebrating how our athletes express themselves beyond competition, we're continuing to build a Sportswear offering that sits at the intersection of performance, style, and culture."
The Under Armour Rest Less FW26 collection is now available to buy at UA.com and select retailers.