RaKai and Under Armour Take Their Partnership to the Next Level With the Launch of the UA Arc 96 “25XX”

Launching RaKai’s first-ever footwear collaboration with UA, called the 25XX — RaKai’s exclusive interpretation of the UA Arc 96. UA's Full Access with RaKai social series has given fans a front row seat to the Twitch star’s journey as a UA brand ambassador — from taking over the main stage at Rolling Loud to stepping inside the boardroom, now creating his footwear collaboration.

Under Armour and Feng Chen Wang Bring Rebel Daughter to China, Celebrating the Power of Modern Women

Rebel Daughter reflects Under Armour and Feng Chen Wang's shared understanding of contemporary women's strength. It is a strength expressed not only through speed, power and performance, but also through the confidence to challenge convention and embrace change. Rooted in tradition yet unbound by it, these women carve out their own paths without seeking to fit in or be defined. Different by nature and connected by choice, they rise together as Rebel Daughters

Sharon Lokedi Captures Seventh Abbott World Marathon Major Podium in Chicago

With a second-place finish at the 2026 Chicago Marathon, Lokedi secured the seventh Abbott World Marathon Major podium of her career, crossing the finish line in 2:14:07 against one of the deepest and most competitive fields assembled this season. The result further cements her position among the world's elite marathoners and continues a remarkable run of success across the sport's biggest stages.

Massachusetts Athletics and Under Armour Announce Long-term Apparel Partnership

AMHERST, Mass. – Massachusetts Athletics and Under Armour are excited to announce an eight-year partnership, making the brand the official outfitter and supplier for UMass’ 21 varsity sport programs and athletics staff. Beginning on July 1, 2027, Under Armour will become the exclusive provider of uniforms, apparel, footwear and accessories.

Northwestern Athletics and Under Armour Announce Landmark 10-Year Partnership Extension Through 2037

Northwestern University Athletics and Under Armour (NYSE: UA) today announced a landmark 10-year extension of their apparel and equipment partnership, keeping the Wildcats outfitted by the Baltimore-based global performance brand through at least 2037. The agreement extends the current contract set to expire in 2027 and represents the most comprehensive and forward-looking apparel partnership in Northwestern Athletics history.

Maro Itoje Meets Mikel Arteta: Two Leaders, Two Mindsets, Two Champions

Under Armour brought together England and Saracens rugby captain Maro Itoje and Arsenal manager Mikel Arteta in North London for an exclusive meeting between two champions exploring the mindset, resilience and leadership required to perform at the highest level.

UNLESS Collective Moves to UA.com

The full UNLESS brand is moving to UA.com, bringing its products and approach to material innovation to the front door of one of the largest sportswear businesses in the world.

Under Armour and Syzmik Sports Announce Global Partnership to Advance the Future of Flag Football & 7v7

Under Armour and SYZMIK Sports today announced a strategic licensing partnership that will redefine athlete protection in flag football and 7v7 football by bringing premium protective headwear to one of the world’s fastest-growing sports.

Under Armour Opens First Montana Store

Under Armour officially opened the doors to its first Montana retail location on September 18, welcoming customers and community members to the Bozeman Sports House at Gallatin Crossing.

Under Armour Welcomes NFL Star Tee Higgins to its Football Roster

Under Armour welcomes Cincinnati Bengals wide receiver Tee Higgins as the newest addition to its football roster. As an Under Armour athlete, Higgins will represent the brand on and off the field, showcasing Under Armour footwear, apparel and accessories. He will also be featured in marketing initiatives, including future extensions of Under Armour's WE LOVE FOOTBALL series.

Under Armour and Coach RAC Launch New Capsule

Coach RAC and Under Armour are expanding their brand partnership with the launch of the Coach RAC Capsule. Designed for athletes who bring confidence, creativity and individuality to the game, the footwear, apparel, and accessories capsule reflects the energy and authenticity that have made RobertAnthony Cruz, also known as Coach RAC, one of baseball's most recognizable personalities.

CareFirst and Under Armour Partner to Advance Youth Health and Well-Being Across Baltimore and Washington, DC

— CareFirst BlueCross BlueShield (CareFirst), one of the region's largest not-for-profit healthcare organizations, announced earlier this week a new partnership with Under Armour through Project Rampart, a youth development initiative started by Under Armour dedicated to elevating the student-athlete experience and improving academic outcomes through sport, mentorship and academic support.

Under Armour and Baltimore Ravens Announce 10-year Partnership Extension

The Baltimore Ravens and Under Armour announced Tuesday a 10-year extension of their longstanding partnership, continuing to bring together two iconic Baltimore-based brands. With a shared commitment to the local community, the partnership will bring added value to Ravens fans with a new exclusive Ravens x Under Armour product collection, elevated hospitality experiences at M&T Bank Stadium and continued investments in youth football initiatives and the Under Armour Performance Center.

Under Armour Names Gunna Global Brand Ambassador and Creative Director of P-Star

Under Armour announces the appointment of multi-platinum, Grammy-nominated artist Gunna as its Global Brand Ambassador and Creative Director of P-Star, a multi-dimensional creative platform conceived under Gunna’s creative direction spanning apparel, footwear, community initiatives and cultural storytelling.

Under Armour Launches New Brand Platform Centered on Commit, Spotlighting the Growth and Rewards Found in Sport

Under Armour has introduced a new brand platform that brings to life the commitment stories and moments of athletes who keep showing up for the sports they love. The platform reflects Under Armour’s belief that what draws people back to the track, the court, the gym and the field is not only the result, the win or the applause, but the strength, growth, freedom, joy and fulfillment discovered when they truly commit to something they believe in.

Under Armour Launches its Latest Football Boot Innovation: The Magnetico Elite 6

Building on the legacy of its control-focused boot range, Under Armour has unveiled the all-new Magnetico Elite 6. Engineered for players who dictate the tempo rather than react to it, the latest iteration of the Magnetico delivers enhanced touch, improved comfort and total control from the first whistle to the last.

How Rachael Kirkconnell Is Styling the UA Bouncy Tee This Fall

The new UA Bouncy Tee for women combines a clean, flattering fit with the performance technology Under Armour is known for. Bounces back after wearing it all weekend, moisture-wicking, and pit stain resistance.

Under Armour Signs Rising Canadian Hockey Star Jade Iginla

Under Armour today announced the signing of Jade Iginla, a rising force in women's hockey and one of the newest faces of the Professional Women's Hockey League (PWHL). The multi-year partnership will see her represent the brand on and off the ice.

Under Armour Basketball Introduces the Fox 3

The Under Armour Fox 3 was built to meet the lightning-quick first step, elite end-to-end speed and the ability to stop on a dime, turning full-speed attacks into controlled finishes, kickouts and game-changing plays of De'Aaron Fox. A lightweight performance Basketball shoe. Tailored to enhance his style of play: explosive speed with the control to brake, plant and attack again. That balance between speed and control is the foundation of this sneaker, and every element is designed to support the dynamic nature of his game.

UA Next All-America Game Returns to Camden Yards for Second Straight Year

Under Armour and Baseball Factory will host the UA Next All-America Game at Oriole Park at Camden Yards for the second consecutive year, welcoming many of the nation’s top high school baseball players to Baltimore on Sunday, August 30. The premier showcase event celebrates the next generation of the game, bringing together elite athletes from across the country for a weekend of competition, development and unforgettable experiences.

Your Softest Legging Just Got Better: UA Meridian

Meridian Legging is back with its most refined update yet. An upgraded fabric delivers the same buttery feel, better for you and for the planet. A no-front-seam construction creates a cleaner silhouette and more secure, body-hugging fit. A SmoothSculpt™ waistband stays comfortably in place, delivering support without digging in or rolling down.

Under Armour Names BOYNEXTDOOR as Global Brand Ambassadors

Under Armour has named K-pop’s authentic new wave BOYNEXTDOOR as its newest global brand ambassadors, with the six-member group fronting the brand's new "Commit" campaign and headlining the regional rollout of the Bouncy Tee across Asia Pacific.

Under Armour Welcomes Li Yueru

Under Armour today announces the signing of WNBA player Li Yueru, one of the most accomplished figures in Chinese basketball and a proven competitor on the international stage. With this partnership, Li becomes Under Armour’s first female Chinese professional basketball athlete.

Under Armour to Host UA Next: City Classic Baltimore

This year, UA is bringing 20 of the best boys and girls high school basketball players each from all over North America to its hometown to compete in its marquee showcase event of the summer. The City Classic is set for Saturday, August 15 at St. Frances Academy in Baltimore, MD with the girls' game set for 12 p.m. ET. and the boys’ game to follow at 2 p.m. ET.

Under Armour Names François Arnaud as Global Brand Ambassador

Under Armour announces actor François Arnaud as a global brand ambassador adding a powerful new voice to UA. Arnaud will headline “For When It’s Hot,” a new campaign celebrating Under Armour’s iconic HeatGear® franchise and the performance ecosystem surrounding it.

Under Armour Celebrates the Off-Season in New "Rest Less" Sportswear Campaign

The campaign spotlights the moment pressure lifts, the curtain drops, and summer begins. In an off-season where unwinding takes on a new meaning, athletes don’t rest - they Rest Less.

Ferran Torres Delivers on Soccer's Biggest Stage Wearing Under Armour

Under Armour athlete Ferran Torres etched his name into soccer history in the UA Shadow Elite 4 FG Mach, scoring the lone goal of the 2026 FIFA World Cup Final to lift Spain to a 1-0 victory against Argentina. He found the breakthrough in the 106th minute of extra time, delivering the decisive strike that secured Spain's second-ever world title.

Sharpie and Under Armour Launch Limited-Edition D. Fox x Sharpie Capsule Collection

Inspired by De'Aaron Fox's journey and creative instincts, the collaboration celebrates the connection between basketball, sneaker culture and bold self-expression. Launching July 23, 2026.

Under Armour and Lapstone & Hammer Celebrate MLB All-Star Week with Exclusive Sneaker Release and Launch Party

As Philadelphia prepares to welcome MLB All-Star Week, Under Armour and Lapstone & Hammer are honoring the city with a limited-edition footwear release. The UA HB-Lo “All Lines Lead Home” transforms Under Armour’s new basketball-inspired sportswear silhouette into a tribute to the movement and energy that pulse through the city every day.

Under Armour and Bryce Harper Celebrate Philadelphia with the Launch of the Harper 11

Bryce Harper and Under Armour introduce the Harper 11, the latest evolution of Harper's signature cleat designed around the idea of futuristic protection for baseball. The Harper 11 "All Lines Lead Home" serves as the debut colorway inspired by Philadelphia's SEPTA rail system. The All Lines Lead Home story extends to MLB All-Star Week in Philly where Under Armour will host a fan experience.

Introducing the UA Flare

IntroducING the UA Flare: a bold new sportswear silhouette inspired by the fluidity of motion, inside and out. Powered by new Liquid Baselayer technology, the UA Flare brings the second-skin fit of UA's iconic Baselayer apparel to footwear for the very first time. The innovative foaming process creates a shoe that flows and adapts naturally with the body — and looks like motion come to life.

UA Expands Award-Winning No Weigh Bag Collection with Two New Additions

Under Armour's No Weigh collection is expanding with No Weigh Lite and No Weigh Playmaker, built for middle and high school athletes who carry more from class to practice. Both styles bring the same weightless feel and UA Suspension™ Strap System into smaller, versatile formats designed for all-day comfort. With smart storage, durable UA Storm protection, and athlete-first design, they deliver a better way to carry everything without slowing down.

Under Armour and 424 Unveil Collaborative Capsule at Paris Fashion Week

Under Armour and LA-based label 424 debuted their first capsule at Paris Fashion Week Spring/Summer 2027, blending performance sportswear with elevated streetwear. The Collection reworks iconic baselayers, raglan seams, and football-inspired silhouettes into a modern, luxury aesthetic. Featuring statement leather jackets, bombers, sweats, and graphic tees, worn by global athletes and showcased on the runway and beyond.

Dodge and Under Armour Unleash a High-Octane Collection

Dodge and Under Armour today announce a bold new collaboration for those who move fast, hit hard, and refuse to be outworked. Spanning apparel, footwear and accessories, the collection draws inspiration from the iconic Dodge Charger SRT Hellcat and Dodge Challenger SRT Demon — machines that roar with the same intensity athletes live by on and off the field. The result is classic Americana reimagined, where legacy horsepower meets next-generation performance.

Under Armour and Bobby Witt Jr. Bring the Thrill of the “Perfect Pull” to the Diamon with the Dream Pull PE

Bobby Witt Jr. and Under Armour introduce the Dream Pull PE, the shortstop’s first player-exclusive cleat. Inspired by Bobby’s deep passion for trading cards and the thrill of chasing a big hit, Dream Pull brings that energy to life by capturing the excitement of ripping packs and hunting for that perfect pull.

Under Armour Welcomes Tinx as New Brand Ambassador

Under Armour today welcomes Tinx, as its newest brand ambassador, representing both UA footwear and apparel. A creator, entrepreneur, bestselling author, and one of the most influential voices shaping modern conversations around confidence, wellness, and self-worth, Tinx joins the UA family as the brand continues to broaden its definition of performance.

SSC Welcomes Under Armour as Official Conference Apparel Partner

The Sunshine State Conference and Under Armour announce a new five-year agreement, naming Under Armour as the official apparel provider of the 11-team conference beginning July 1, 2026.

Diana Flores and Under Armour Champion the Next Generation of Flag Football Athletes with the Third Annual UA Next Flag Football Camp

Diana Flores and Under Armour joined forces to inspire the next generation of athletes in Mexico; Valentina Rico and Andrea Quintanar de la Garza, the two MVPs of the camp, will have access to future UA Next events

Record Graduation and GPA Rates Highlight the Impact of Under Armour's Project Rampart

For thousands of Baltimore City high school students, Project Rampart is proving what happens when young people are given the opportunity, resources, and support to compete through sport. Participants in Under Armour's Project Rampart are achieving beyond, with impressively higher GPAs and graduation rates than their peers. The program is a love letter to what sport does for youth. success.

Marine Serre and Under Armour Introduce a New Vision of Performance

A debut capsule collection with Marine Serre and Under Armour, Marine — inspired by Under Armour’s iconic 2000s sportswear archive and its most famous innovation, the baselayer — reframes sports as a universal language of the body. The limited-edition capsule launches June 5 exclusively on marineserre.com, at select Marine Serre retail locations

Under Armour Advances Its T-Shirt Legacy with the Launch of The Bouncy Tee

The Bouncy Tee–Designed to look and feel like your favorite premium cotton tee while performing like something far more technical, designed to move seamlessly through every part of an athlete’s day.

Under Armour Signs Multi-Platinum Country Music Star Parker McCollum to Multi-Year Partnership

Parker joins Under Armour as an official ambassador for footwear and apparel as it continues to expand its presence across sport, music, and culture. McCollum’s first UA campaign focuses on The Bouncy Tee, the company’s evolution of the perfect performance t-shirt.

Justin Jefferson and Under Armour Elevated JJets Flight School to New Heights in its Second Year

Justin Jefferson and Under Armour elevated JJets Flight School powered by UA Next to new heights. One of football’s most dynamic playmakers led an immersive three-day, invite-only camp bringing together 22 of the nation’s top high school wide receivers to Under Armour’s global headquarters in Baltimore.

Save & Close Jordan Thompson and Under Armour Host First Collegiate Volleyball Camp

Jordan Thompson and Under Armour hosted its fifth-annual Jordan Thompson Rise Academy volleyball camp, which focused on the development and mentorship of collegiate athletes for the first time.

Under Armour's FC Barcelona Stars Rise to the Pressure of Tradition Ahead of El Clásico

Under Armour and FC Barcelona’s rising stars Fermín López and Marc Casadó stepped away from the pitch and into the heart of Catalonia’s most powerful tradition: the Castell.

Under Armour Brings Fit For The Pit Experience to Rolling Loud 2026 as the Festival’s Exclusive Performance Apparel Partner

Under Armour is coming to hip‑hop’s biggest weekend as the exclusive performance apparel partner of Rolling Loud 2026, debuting its Fit for the Pit that will serve as a central hub for festivalgoers, creators, and artists to connect through music, culture, performance and recovery.

Inside Under Armour's Project Rampart Summit

Under Armour's Project Rampart invests in student athletes as competitors and future leaders with pathways that extend beyond the game. Recently this mission came to life at the inaugural Project Rampart Student Athlete Leadership Council (SALC) Summit, where over 100 student athletes from Baltimore and Oakland gathered at Under Armour’s Global Headquarters.

Under Armour Unveils First UA NEXT Performance Lab in China

Powered by the UA Next Combine System to deliver data-driven testing and advanced training that helps athletes optimize performance. The UA NEXT Performance Lab marks a key milestone following the brand’s first smart sports community space in Guangzhou. The launch was attended by Under Armour athlete and NFL player Justin Jefferson.

What Running Shoe Do I Need? Understanding the UA Velociti Lineup

Welcome Spring. Miles move outdoors. And once again, all eyes turn to Boston. Whether you’re lining up on race weekend, logging your first runs of the season, or simply feeling inspired by the energy around you, the UA Velociti lineup is built for you.

Under Armour and UNLESS Collective Unveil Regenerative Earth Day Capsule, “Earth Essentials”

This Earth Day, Under Armour and UNLESS Collective introduce “Earth Essentials”, a new capsule that reinforces what the collaboration has stood for from the beginning: clothing should do more than look good or feel good. It should add value to your everyday life, wardrobe, and the planet.

Under Armour Joins U.S. Cotton Trust Protocol, Advancing Responsible Cotton Sourcing

Under Armour is joining the U.S. Cotton Trust Protocol (USCTP), strengthening efforts to advance more responsible, transparent cotton sourcing in the United States. This partnership reflects our commitment to supporting the U.S. cotton farmers who help bring our products to life.

Sharon Lokedi Makes History Defending Her Crown in Boston

Sharon Lokedi cemented her place in marathon history at the 2026 Boston Marathon, successfully defending her title to claim consecutive victories at one of the world’s most prestigious road races. Navigating the relentless course with confidence and control, Lokedi surged clear of the field to cross the finish line in 2:18:51, reinforcing her status as one of the most dominant competitors in the sport.

The Future of Stretch

In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.

Under Armour Launches its Most Innovative Boot to Date: The Shadow Elite 4

Under Armour has raised the stakes further with the new Shadow Elite 4. Engineered for players to break free with explosive launch and maximum separation, the Shadow Elite 4 helps players keeps opponents on their toes.

The Coachella Survival Guide

Coachella isn’t just a music festival; it’s a high-endurance athletic event. Between the 20,000+ steps, the blazing afternoon sun, and the inevitable desert dust storms, your gear needs to work as hard as you do. Enter UA's essentials for beating the heat and staying on your feet.

Unrivaled Sports Partners with Under Armour and DICK'S Sporting Goods to Build the Future of Youth Sports Experiences

Under Armour and DICK'S will partner with Unrivaled Sports to collaborate to elevate the standard in youth sports — creating big league experiences on and off the field and bringing increased visibility and innovation to youth sports programming nationwide. Together, the organizations will deliver more dynamic, athlete-first experiences for players and families while advancing the future of the game.

Under Armour Unveils Tysons Corner Sports House 

On March 26, 2026, Under Armour officially opened the doors to its new Tysons Corner Sports House—a milestone in the brand’s retail evolution and a bold reintroduction to the next generation of athletes.

Under Armour Deepens Commitment to Oakland Student-Athletes with $100,000 Project Rampart Matching Opportunity

Company pairs a matching commitment with on-the-ground presence at the Oakland Marathon to support local student-athletes.

Orioles And Under Armour Announce Multi-Year Partnership

The Orioles and Under Armour announced a new multi-year partnership, bringing together two iconic Baltimore-based brands. With a mutual commitment to the local community of Baltimore, the partnership will bring added value to Orioles fans with various new elements throughout the ballpark.

Your SXSW Lineup Just Got Upgraded

Under Armour (UA) and UNLESS are bringing a significant presence to SXSW. Get ready for multiple on-the-ground activations, product integrations, exclusive merchandise for select badge holders, and featured products for VIP attendees at Monday’s music showcase.

SXSW to Debut First-ever Official Filmmakers Jackets

South by Southwest (SXSW) will unveil this year its first-ever official Filmmakers Jacket, a new festival tradition designed to honor the creatives premiering films while setting a new standard for how festival merchandise can be made.

Under Armour Completes the Next Generation of Velociti with the Distance and Pace Models

Under Armour has expanded its next generation Velociti franchise with the addition of the Velociti Distance and the Velociti Pace, rounding out a comprehensive suite of running footwear designed to support athletes through every phase of training.

Cale Makar Wins Silver With Team Canada at the 2026 Winter Games

Under Armour athlete Cale Makar has added another milestone to his already remarkable career, capturing a silver Olympic medal at the 2026 Winter Games in Milan-Cortina and delivering a standout performance on hockey’s biggest international stage.

MI100: Under Armour and Maro Itoje unveil bespoke boot to mark England centurion milestone

Maro Itoje has collaborated with Under Armour to design a player-exclusive boot celebrating his 100th England cap, a milestone he will reach this weekend at the Allianz Stadium Twickenham against Ireland.

Under Armour’s Lab96 Studios and SMAC Entertainment Highlight the Global Rise of Women’s Flag Football in The Future Is Flag on Prime Video

The Future Is Flag, a definitive documentary exploring the rapid evolution and rising global stakes of women’s flag football. Debuted on Prime Video, the film is directed by filmmaker, showrunner, and executive producer, Monica Medellin (Surf Girls, Prime Video).

Under Armour Drops the Curry 13 - The Final Chapter in a Signature Era

Under Armour today introduces the Curry 13, the final signature sneaker in the Curry Brand lineup and the final chapter of a more than decade-long run of performance innovation built alongside Stephen Curry.

Mikaël Kingsbury Extends His Legacy with Another Podium Finish

The Canadian superstar and the most decorated moguls skier in World Cup history, claimed the silver medal in the men’s moguls event, reinforcing his status as one of the most decorated athletes in freestyle skiing history.

Under Armour Debuts Click Clack: The Next Era, Celebrating the Women Redefining Flag Football

Under Armour Announces $1 Million Grant to Support Girls Flag Football

Under Armour launches its latest women’s baselayer with “LDN Layers” party

Last night, Under Armour unveiled its new Women’s Crop Mock Baselayer by hosting LDN Layers. The evening event brought together all four corners of London in a women-led collective to showcase the versatility of the garment and how it moves effortlessly from training and performance to nightlife and street style.

Under Armour Unveils New Golf Innovations Set to Redefine Fit and Performance on the Course

Under Armour is advancing the next chapter of golf performance footwear and apparel with the introduction of the Drive Pro Clone golf shoes and ArmourDry Polo.

Guangzhou, China - Under Armour Debuts Future Retail Pilot, Fusing Innovation and Community to Redefine the Athlete Experience

Under Armour introduces its first-of-its-kind smart sports community space at Julongwan Taikoo Li in Guangzhou China, marking a pivotal step in its global retail evolution.

Under Armour Welcomes KJ Jackson as Latest Brand Ambassador

Under Armour is proud to welcome KJ Jackson to its growing roster of athletes ahead of his second season with the Savannah Bananas.

Under Armour Partners with the 4Aces GC Ahead of LIV Golf Season Opener

Under Armour is officially joining forces with the 4Aces GC to bring its latest golf innovations to the LIV Golf stage. Outfitting the team set to kick-off their season February 4–7 at Riyadh Golf Club for LIV Golf’s opening event.

Under Armour Honors Legacy at UA Next All-America

Under Armour hosted its 18th annual UA Next All-America Week in Orlando, Florida from December 29, 2025 to January 3, 2026. Empowering 230 of the next generation's top athletes in Football, Flag Football, and Volleyball.

Under Armour and UNLESS Unveil “Pulse,” the Next Chapter in Regenerative Sportswear

Under Armour and UNLESS announce the launch of Pulse, a new regenerative apparel and footwear capsule representing the next chapter in their ongoing collaboration to rethink how sportswear is designed, worn, and returned to the earth.

Meet the Boxerjock Ballbag™

Introducing the Boxerjock Ballbag™ - a breakthrough so supportive, so breathable, so confidence-boosting, it practically gives a pep talk.

EASL and Under Armour Unveil Multi-Year Partnership

This strategic partnership fuels Asia’s premier basketball champions league while also powering EASL Future Champions, creating a unified pathway from rising talent to elite competition.

Under Armour Unveils the No Weigh Duffle Backpack

Under Armour is redefining what a duffle can do with the launch of the No Weigh Duffle Backpack, a lightweight, adaptable bag built for athletes who train, travel, and compete without compromise.

Mikel Arteta and Under Armour Challenge the Next Generation of London’s Athletes

UA Next London may be concluding it’s ninth season of competition, having tested over 12,500 young athletes, but this is a new era for Under Armour’s London athlete program.

IMG Academy Set to Host Inaugural 2026 Under Armour Track and Field Nationals

Under Armour and IMG Academy are proud to announce the inaugural 2026 Under Armour Track & Field Nationals, coming this spring to the IMG Academy campus—aimed at elevating youth athletics a premier destination for elite athlete events.

UW Athletics and Under Armour Extend Landmark Partnership

University of Wisconsin-Madison and Under Armour announced a 10-year extension of its current partnership, reaffirming a relationship built on innovation, performance, and a shared commitment to elevating the university’s student athletes.

Under Armour Signs NHL Defender Cale Makar

Under Armour is thrilled to welcome this extraordinary talent to its roster of athletes. A Calder, Norris, and Conn Smythe Trophy winner, all before the age of 25, Colorado Avalanche defenceman Cale Makar is a generational hockey talent and one of the best in the NHL.

Sharon Lokedi Secures Monumental Third Podium at the New York City Marathon

Crossing the finish line in 2:20:07, Lokedi battled through a world-class field to claim a top three spot and eclipse the race’s previous course record, adding another milestone to a year already defined by excellence.

Freddie Freeman Wins Back-to-Back World Series Titles

Under Armour athlete and Los Angeles Dodgers first baseman Freddie Freeman helped the Dodgers clinch the 2025 World Series title, defeating the Toronto Blue Jays in a showstopping seven-game series. With this victory, Freeman earns his third World Series ring, further cementing his status as one of the fiercest competitors in the game.

Under Armour Launches Lab96 Studios

Under Armour introduces Lab96 Studios, its new in-house content studio designed to deliver athlete stories in fresh, episodic, and cinematic ways.

Fight Worlds Collide as Under Armour Unites Anthony Joshua and Paddy ‘The Baddy’ Pimblett in Combat Crossover

In a meeting of calm and chaos, two-time heavyweight boxing world champion Anthony Joshua and UFC lightweight contender Paddy ‘The Baddy’ Pimblett came together with their performance partner Under Armour.

Under Armour’s Next Generation of Velociti is Engineered for Speed and Proven on the Podium

Under Armour has introduced the next evolution of its flagship technical running platform: the Velociti Elite 3, Velociti Pro 2, and Velociti SPD. Engineered for speed, precision, and elite-level performance, Velociti is built for athletes who demand measurable results on the track, road, or treadmill.

Under Armour and JUJUTSU KAISEN Unleash Limited-Edition HeatGear® Compression Shirt Capsule

Under Armour is proud to unveil a bold new collaboration with JUJUTSU KAISEN, the globally acclaimed anime series streamed by Crunchyroll, the global anime brand fueling fandom worldwide.

Under Armour to Become Official Apparel Provider of Georgia Tech Athletics in 2026

In 1996, Georgia Tech became Under Armour’s first college customer with the purchase of HeatGear and ColdGear. The two are officially teaming up again, Under Armour will be the official provider of uniforms, apparel, footwear, and accessories for the Georgia Tech Yellow Jackets beginning July 1, 2026.

Under Armour and UNLESS Introduce Three Regenerative Footwear Styles

Under Armour and UNLESS launch three new lifestyle sneakers that embody UNLESS’s regenerative ethos, inspired by nature’s circular systems, with a goal of creating not just the best sneakers in the world, but the best sneakers for the world.

Under Armour’s Celebrates 21st Annual ‘Armour Day’ with Community Service Across the City Of Baltimore

Under Armour employees come together for the purpose of community service to positively impact the brand’s hometown of Baltimore.

UA Next All-America Game Announces 2025 Rosters; GameChanger Named Official Live Streaming, Highlights, Scorekeeping and Stats Partner

Baseball Factory and Under Armour announce the final rosters for the 2025 UA Next All-America Game, set for Saturday, Sept. 13, at Oriole Park at Camden Yards in Baltimore.

Under Armour X Mansory Collaboration Launches With a Face-Off Between Two Football Icons

Under Armour’s much anticipated collaboration with luxury automotive customizer Mansory will finally be launching at retail with a full collection.

Under Armour Launches “We Are Football,” a Global Salute to the Players and Communities Powering the Game

A landmark campaign that celebrates the athletes and energy defining the game today. Built to deepen its connection to football culture, We Are Football reframes Under Armour’s performance-driven DNA through a modern lens, speaking directly to the next generation shaping the future of the sport.

Curry Brand Unleashes the Fox 2

As one of the fastest players in the NBA, De’Aaron Fox needs a sneaker that can keep up with his quickness and the Fox 1 from Curry Brand delivered just that.

Under Armour launches ‘Be The Problem’ football campaign

Live in the UK, France, and Spain starting August 15, Under Armour’s Be The Problem campaign marks the brand’s latest offensive in football with a distinctive new voice. As the new season kicks off, the campaign delivers a bold call to arms for a new generation of athletes, flipping the notion of “the problem” on its head. Once a label used to erode confidence and diminish dreams, Under Armour reframes it as a competitive edge – defining how modern athletes think, prepare, perform, and dominate their sport.

Premier League Champion Ibrahima Konaté Joins Under Armour as the Brand’s Latest Football Signing

A commanding starter in Liverpool’s championship-winning backline and vice-captain of the French national team, Konaté is renowned for his strength, composure, and elite mentality on the world’s biggest stages. His relentless pursuit of excellence aligns seamlessly with Under Armour’s unwavering commitment to performance and innovation.

Tini Stoessel Joins Under Armour, Championing a New Era of Performance and Self-Expression

Under Armour has announced a dynamic new partnership with Argentinian pop sensation Tini Stoessel, marking a bold step in the brand’s mission to redefine what it means to be an athlete today. Known for her powerhouse performances and global influence, Tini joins Under Armour as its newest brand ambassador, bringing her signature blend of strength, authenticity, and style to the forefront of sport and culture.

Christo Lamprecht Claims First Professional Victory at Pinnacle Bank Championship

Christo Lamprecht’s rise in professional golf has hit a major milestone. With a dramatic birdie from the greenside bunker on the 18th hole at Indian Creek Golf Club, the 24-year-old South African clinched his first professional victory and Korn Ferry Tour title at the Pinnacle Bank Championship, finishing at 19-under 265.

Introducing The Series 7: The Future of Basketball Performance Footwear

The first of its kind “super shoe” from Curry Brand brings next-level performance to the hardwood—designed for speed, control, and endurance

Mikel Arteta joins Under Armour as a Global Ambassador

One of the game’s top managers is set to bring his unique leadership and world-class knowledge as Global Ambassador at Under Armour.

Under Armour Launches UA HALO

Built for the everyday athlete, UA HALO introduces a holistic approach to performance, where symmetry, balance, and harmony are both aesthetic choices and functional principles.

Asian University Basketball League (AUBL) Announces Under Armour as Its Official Performance Outfitter and Game Ball Partner

The Asian University Basketball League (the AUBL) has announced a landmark partnership with Under Armour as the league’s official performance outfitter and game ball partner. Select players from the AUBL will travel to Chongqing this summer to meet with 4-Time NBA Champion Stephen Curry and participate in an exhibition game hosted by Curry Brand and Under Armour.

Under Armour Launches UA SOLA

Under Armour introduces UA SOLA, it blends sport heritage with street-smart style, delivering comfort and confidence wherever the day leads.

Under Armour Welcomes Coach RAC as Newest Brand Ambassador

Under Armour is proud to welcome RobertAnthony Cruz – better known as Coach RAC – to its growing roster of athletes redefining the future of sport.

Under Armour & Curry Brand Announce Curry Brand World Tour

Under Armour and Curry Brand today announce their marquee basketball initiative of the summer - the 2025 Curry Brand World Tour. Curry Brand—Stephen Curry’s basketball footwear and apparel line under Under Armour—is going global, returning to Asia for multiple stops and hosting Curry Camp in both the U.S. and China.

Toni Rüdiger Teases Under Armour X Mansory Collaboration in Football with Iconic Magnetico Elite 5 Boots at Fifa Club World Cup

UA athlete and Real Madrid’s centre-back Toni Rüdiger debuted Under Armour’s collaboration with luxury automotive customizer Mansory in football, with brand new Magnetico Elite 5 Mansory boots.

Under Armour Partners with the Chinese Rugby Football Association to Support Rugby and Flag Football Development in China

Under Armour today announced a significant long-term partnership with the Chinese Rugby Football Association (CRFA), making the global performance brand the official outfitter of the Chinese National Flag Football Team and the Chinese National Men’s 7s Rugby Team. This collaboration marks a strategic investment in the burgeoning rugby and flag football landscape in China, particularly as flag football prepares for its debut as an official sport at the 2028 Los Angeles Olympic Games.

Maro Itoje Heads to the Barber as He Prepares to Captain the British & Irish Lions

Having already been named Saracens and England captain in the last 12 months, Maro has once again proven himself as one of the best in the game by being handed captaincy of the British & Irish Lions. It caps off a hugely successful year for Maro who has firmly established himself as a generational rugby talent.

Where Goals Begin: Jayde Riviere Hosts the Next Generation

Manchester United defender and Canadian Olympic Gold medalist Jayde Riviere returned home to give back in a big way—teaming up with Under Armour for the second consecutive year to host an immersive training experience for more than 30 youth players from Pickering Football Club (PFC), her hometown team.

Justin Jefferson and Under Armour Team Up and Take Off at Inaugural Flight School

Born out of a shared commitment to developing the next generation of athletes and providing them with resources needed to level up, Under Armour and Justin Jefferson recently hosted the inaugural Flight School, powered by UA NEXT. Held at IMG Academy in Bradenton, FL, this three-day camp set out to help grassroots football players navigate their journey from high school to collegiate football.

Curry Brand Adds Chinese Basketball Player Jacob Zhu

Today Curry Brand is excited to announce it has inked an NIL partnership with rising Chinese basketball star Jacob Zhu, known as Zhu Zheng in China. Zhu becomes the first athlete from China to sign with the brand and its second international athlete.

Duo of Next-Gen Footballers Join Under Armour Roster

Under Armour reinforces its commitment to the next generation of football talent with the signing of gifted English duo Lewis Miley and Sam Amo-Ameyaw.

Under Armour Underscores Commitment to Team Sports with Strategic Uniform Licensees

Under Armour announced the expansion of its longtime wholesale partnership with BSN SPORTS, a leading distributor of team sports apparel and equipment in the U.S., to include licensing for UA team sports uniforms. Beginning in January 2026, BSN SPORTS will become an official manufacturer of UA-sublimated uniforms, serving current and future organizations who partner with both BSN SPORTS and UA.

World Game’s Gold Medalist Diana Flores and Under Armour Strengthen Flag Football in Mexico

Under Armour and Diana Flores made history once again with the return of the UA Next Camp, an exclusive event designed to empower young female athletes in Mexico and develop their talent both on and off the field. The camp brought together more than 130 young flag football prospects, ages 15 to 19, for an intensive training program.

Comerse Al Rival

Ahead of El Clásico, Under Armour’s roster of top talent at FC Barcelona; Ferran Torres, Fermín López and Marc Casadó, have sent a playful message to their arch-rivals showcasing their ruthless hunger for success.

Introducing the No Weigh Backpack

For years, athletes have carried the same burden – and we are not talking about expectations or pressure. We are talking about their bags.

Where Dawgs Are Made: Kelsey Plum Hosts Third Annual Dawg Class

Under Armour and 2x WNBA Champion Kelsey Plum wrapped another electric edition of Dawg Class, a three-day elite training and mentorship experience for the best female collegiate basketball guards, held April 18–20 in Phoenix.

Sharon Lokedi Returns to The Boston Podium

On one of the most demanding courses in competitive distance running, Sharon Lokedi didn’t just show up—she delivered. The Under Armour athlete secured a first-place finish at the 2025 Boston Marathon with a time of 2:17:22, a new course record, further cementing her place among the sport’s most consistent and compelling competitors.

Under Armour Signs Next Wave of Football Elite Ahead of 2025 NFL Draft

Under Armour proudly announces the next era of elite football talent as the brand doubles down on its commitment to shaping the future of the game. Cam Ward, Luther Burden III, Nick Emmanwori, Matthew Golden and Tyler Booker are the latest additions to the UA Football roster – each one poised to make an impact in the 2025 NFL Draft and beyond.

Under Armour Empowers Women with New Courtside Collection – Born from Sport and Twisted for Culture

Sport isn’t just about competition—it’s a way of life. It fuels confidence, inspires independence, and shapes identity. With that ethos at its core, Under Armour is revolutionizing womenswear with the launch of the Women’s Courtside Collection, available starting today.

Under Armour and Unless Debut Regenerative Sportswear Collection at Milan Design Week

Under Armour and UNLESS spearhead a transformative shift in the sportswear industry by unveiling an innovative regenerative sportswear collection at Milan Design Week.

Under Armour Enters a New Era with UA ECHO

Under Armour is known for its relentless pursuit of performance innovation, creating gear that helps athletes push limits and break barriers. Today, the brand is stepping beyond the arena and into culture, making a bold statement with the launch of UA ECHO—a shoe that redefines what Under Armour stands for.

Under Armour signs world-class right-back Achraf Hakimi

Under Armour continues to make waves in football with the signing of Paris Saint-Germain and Morocco National Team star right-back, Achraf Hakimi, who joins the brand’s expanding list of incredibly talented young football athletes across EMEA.

Under Armour Powers Into the 2025 Majors Season with Elite Talent and Game-Changing Innovation

As the golf world eagerly anticipates the start of the 2025 majors season, Under Armour is once again stepping onto the fairway as the performance brand for the modern golfer. With a legacy of supporting elite athletes and a passion for pushing the boundaries of innovation, Under Armour is redefining golf apparel and footwear to give players every possible advantage.

Deep Range, Big Dreams: Eli Ellis Joins the Under Armour Family

Under Armour is proud to officially welcome Eli Ellis, a sharpshooting standout with unlimited range and a relentless work ethic, to its roster of elite basketball athletes.

National Football League Announces Under Armour as an Official Footwear and Glove Partner

Under Armour and the National Football League today announced a long-term partnership, under which Under Armour will become an official footwear and glove partner of the NFL. This agreement affirms both brands' commitments to innovation in athletic performance, fan engagement and youth development.

Under Armour and Northwestern University Announce Extension of Partnership

Under Armour and Northwestern University today announced the extension of their partnership. Under Armour has been the official outfitter of Northwestern’s 19 varsity intercollegiate athletic programs since 2012.

Under Armour Unveils the GLDN CHLD

Get ready to shine on and off the field. Under Armour has unveiled its latest innovation in football footwear: the GLDN CHLD cleats. Designed for players who dominate the game and embody confidence, these cleats are a bold fusion of cutting-edge performance and style, inspired by the opulence of jewelry and street culture.

Under Armour Debuts “Let Them Talk” Campaign in partnership with RDCWorld

Under Armour and video creator collective RDCWorld have teamed up to launch an exciting new video content series titled, “Let Them Talk,” debuting just in time for college basketball’s biggest tournament.

Significant Disparities in Sports Engagement Found Among Washington D.C. Youth

More youth in Washington D.C. play organized sports than do so nationally, but the nation’s capital faces significant participation gaps in the most impoverished neighborhoods and among Black youth and girls, according to a report released by the Aspen Institute’s Project Play initiative.

Under Armour Announces NIL Collegiate Class of 2025 to Celebrate the Postseason

Under Armour is thrilled to announce its NIL Collegiate Class of 2025, six of the top collegiate basketball players, three men and three women, who will help the brand celebrate the postseason in style.

Under Armour Welcomes Kieron Van Wyk to Golf Roster

Under Armour proudly welcomes Kieron van Wyk to its elite roster of golf athletes, reinforcing the brand’s commitment to equipping rising stars with cutting-edge performance gear. At just 23 years old, van Wyk has already made history, combining exceptional talent with an unshakable work ethic. As he prepares to take the next step in his career, Under Armour stands beside him, providing the innovation and support needed to fuel his success on golf’s biggest stages.

Under Armour Signs Nika Mühl

If there’s one thing you need to know about Croatian basketball player Nika Mühl, it’s that she knows how to make a statement. Whether through her bold fashion choices in the tunnel or with her exceptional playmaking on the court, Nika always makes her presence known, exuding an easy confidence and fierce competitiveness that has made her a favorite among basketball fans everywhere.

Under Armour and Curry Brand Celebrate a Good Weekend in the Bay

Under Armour and Curry Brand came together to celebrate 11-time NBA All-Star and now 2-time All-Star MVP Stephen Curry during basketball’s biggest weekend in San Francisco. With the festivities in Curry’s backyard this year, the brands showed up big time in the Bay with multiple activations, collaborations and unique product releases to show love for his legacy and remind basketball fans everywhere of their love for the game.

Curry Brand Makes Good on Community Impact Commitments

This past weekend, Curry Brand celebrated its 20th court refurbishment at McClymonds High School in Oakland, CA, fulfilling its commitment to renovate 20 safe places to play by 2025. With this final court completion, Curry Brand has officially made good on all of its community impact goals set in December 2020, renovating 20 courts, training 15,000 coaches and supporting 125 programs to ultimately impact 300,000 kids around the world.

Justin Jefferson Gives Back to His Community in New Orleans Ahead of Super Bowl LIX

Minnesota Vikings wide receiver and Under Armour athlete Justin Jefferson returned to his alma mater, Destrehan High School, on Thursday, February 6, to host a community event designed to inspire and empower the next generation of athletes.

Under Armour Adds Rasmus Neergaard-Petersen to Golf Roster for 2025 Season

Under Armour is proud to announce the signing of Denmark’s Rasmus Neergaard-Petersen, one of the DP World Tour’s brightest emerging talents, who will wear the brand’s performance apparel and footwear on and off the golf course in 2025.

Curry Brand Welcomes Davion Mitchell to Its Athlete Roster

Relentless. That’s the word that comes to mind when watching NBA point guard Davion Mitchell on the basketball court. His athleticism, his speed, his defensive mentality, his competitiveness and desire to be the best, all point back to that word.

Under Armour and BlacktipH Announce New Partnership

Under Armour today announced a multiyear partnership with BlacktipH, the world’s leading fishing show in subscribers and viewers, and a powerhouse in outdoor content development.

Under Armour Launches Shadow 3

Under Armour has once again raised the bar in athletic performance with the debut of the UA Shadow 3 soccer cleat. Designed for players who push boundaries with every sprint, cut, and strike, the UA Shadow 3 redefines what it means to dominate the field.

Under Armour Launches Infinite Elite 2 In Dubai

To mark the launch of the second iteration of Under Armour’s award-winning Infinite Elite franchise, UA hosted over 50 running guests from 9 EMEA markets in the growing health and fitness hub of Dubai in the UAE.

Under Armour Unveils First-Ever UA Next All-America Collaboration with Joshua Vides

Under Armour is set to host its 17th annual UA Next All-America Game Week in Orlando, Florida, gathering 24 of the top high school volleyball players and over 170 of the nation’s best high school and middle school football players for the event, which will take place on January 1st and 2nd, 2025, and will be broadcast on ESPN. This year, Under Armour will celebrate the occasion by introducing the first-ever UA Next All-America collaboration, designed in partnership with Southern California-based artist Joshua Vides. Under Armour is set to host its 17th annual UA Next All-America Game Week in Orlando, Florida, gathering 24 of the top high school volleyball players and over 170 of the nation’s best high school and middle school football players for the event, which will take place on January 1st and 2nd, 2025, and will be broadcast on ESPN. This year, Under Armour will celebrate the occasion by introducing the first-ever UA Next All-America collaboration, designed in partnership with Southern California-based artist Joshua Vides.

Barcelona FC striker Ferran Torres Joins Under Armour’s Impressive Roster of European Football Talent

Ferran Torres becomes the latest addition to Under Armour’s expanding list of incredibly talented young football athletes across their key markets of Spain and the UK.

Under Armour Strikes Partnership with Football Star Douglas Costa

Leading global athletic performance brand and Sport House, Under Armour is proud to announce its newest global Under Armour athlete, Douglas Costa, a renowned Brazilian footballer celebrated for his explosive speed, agility and creativity. Costa has signed a two-year endorsement deal with Under Armour, aligning with his marquee contract with Sydney FC in the A-League.

Rising Hip-Hop Star Lay Bankz Joins Team Under Armour

Under Armour is making bold moves into the cultural space with its latest partnership, signing hip-hop sensation Lay Bankz. Known for her electrifying stage presence, fearless fashion, and genre-defying sound, Lay embodies the type of artist Under Armour represents confident, versatile, and relentlessly authentic.

Under Armour and the Naval Academy Athletic Association Extend Partnership in a Multiyear Agreement

The Naval Academy Athletic Association and Under Armour announced December 11, 2024 the extension of their partnership in a multiyear agreement. The Naval Academy Athletics Association has one of the largest athletic programs in the country with 36 varsity intercollegiate teams. Their commitment to developing Midshipmen morally, mentally, and physically, perfectly aligns with Under Armour’s grit and determination to make athletes better.

Unrivaled Announces Under Armour as Its Official Uniform Partner and Performance Outfitter

Unrivaled, the groundbreaking professional women’s basketball league, announced today a multiyear partnership with Under Armour as its official and exclusive uniform partner and performance outfitter.

Under Armour Celebrates Grand Opening of New Flagship Store with Kelsey Plum and Nearly 200 Baltimore Student Athletes

The new 24,000 square-foot store is situated on the campus of the brand’s new Global Headquarters, bringing UA’s retail presence physically closer to its athletes, product, and innovation teams – the homebase where UA teammates work to shape the future of sports, push boundaries, and inspire the next generation of athletes.

Curry Brand Introduces Speed that Scares with the Fox 1

The need for speed is real in the game of basketball and no one plays with pace like Curry Brand athlete De’Aaron Fox. With speed that scares and a game that dazzles and defies boundaries, it was only right that Curry Brand create a sneaker that embodies the distinct play and personality of one of the NBA’s most impressive guards to date.

Empowering the Next Generation

Back for its third year, Jordan Thompson’s hands-on training camp returned for youth volleyball players in Houston, Texas. One of the many ways Jordan gives back to the game she loves, this camp provides mentoring for elite youth volleyball athletes, empowering them on their journey to compete.

Sacha Boey Joins Under Armour Football Roster and Embraces the Cold in Paris

Under Armour highlighted its commitment to developing young football athletes and its growing influence in Paris by hosting a display of defensive talent with Bayern Munich right-back Sacha Boey, the brand’s newest athlete, returning to the city that shaped his playing style.

Under Armour’s Project Rock Partners With Shepherd’s Men To Support Veterans

Many veterans return home with invisible injuries that aren’t easily understood or treated. But the SHARE Military Initiative—a comprehensive rehabilitation program for veterans with traumatic brain injuries and mental health concerns—is changing the way these wounded warriors are treated and giving them renewed hope.

Celebrating the Wins for Freddie Freeman

On Wednesday, October 30, 2024, Under Armour Athlete and Los Angeles Dodger’s first baseman Freddie Freeman won his second World Series and was named the 2024 World Series MVP.

Under Armour and DTLR Unveil School Spirit Rivalry Packs to Celebrate Historic Baltimore Football Tradition

In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.

The Curry 12 Goes Global with ‘Gravity’

Following several limited releases, Curry Brand will officially launch the Curry 12 globally on Friday, October 18, in the ‘Gravity’ colorway.

Under Armour Lands In London For The Launch Of Its Unstoppable Sportswear Range

Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.

Under Armour’s 20th Annual ‘Armour Day’

On Thursday, September 19, 2024, Under Armour marked its 20th annual Armour Day event with volunteer activations designed to positively impact and celebrate the brand’s hometown of Baltimore.

Under Armour and Jackson State University Extend Partnership Through 2029

Under Armour has renewed its contract with Jackson State University as the official outfitter of all 17 of its varsity sports through 2029.

Under Armour Unveils Special Breakthru 5 Sneakers in “Plum” Colorway

Today, Under Armour released a special limited-edition Breakthru 5 “Plum” colorway to celebrate Under Armour basketball athlete Kelsey Plum ahead of her 30th birthday on August 24.

Introducing the ARMR 037 Uniform

Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.

The Future Just Got Better – The Curry 12 Has Arrived

The Curry 12 has arrived – ready to propel Stephen to peak performance in the next chapter of his career and help hoopers all over the world do their thing.

Elite 24 Showcases the World’s Next Generation of Basketball Stars

On August 10, Under Armour returned to New York for the first time since 2016 to host its UA Next Elite 24 event in Brooklyn, bringing together 48 of the world’s most elite high school basketball players for an unforgettable competition.

Under Armour Announces Eric Liedtke as Executive Vice President of Brand Strategy

Under Armour, Inc. today announced that Eric Liedtke will join the company as Executive Vice President of Brand Strategy following the completion of its acquisition of UNLESS COLLECTIVE, INC (UNLESS), a zero-plastic regenerative fashion brand.

Rising Golf Star Christo Lamprecht Joins The Under Armour Family

The world of golf is buzzing about Christo Lamprecht. The 23-year-old golfer from South Africa is one of the most promising rising stars in the game. At just 16-years old, Lamprecht won the South African Amateur Championship—the youngest player in history to win it. At Georgia Tech, Lamprecht was All-American three times, 2024 Atlantic Coast Conference Player of the Year, the winner of three collegiate titles, and ended his senior year as the top ranked amateur player in the world. Now, Christo Lamprecht has decided to turn professional—and join Under Amour’s golf roster.

Under Armour Introduces UA Unstoppable

Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.

Under Armour and Diana Flores Make History with Groundbreaking Flag Football Camp in Mexico

Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.

Gear Up To Go Low With Under Armour's Latest Golf Collection

This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?

Under Armour Basketball Celebrates Female Representation at the 2024 WNBA All-Star Weekend in Phoenix

This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour’s most notable WNBA athletes.

Under Armour Hosting Free Event for Baltimore City Student Athletes on August 3

On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.

Under Armour Welcomes its Newest Brand Ambassadors: Haley and Hanna Cavinder

Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.

Under Armour Returns to the Warrior Games for Seventh Year to Honor Military Community

Under Armour’s support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour’s continued support of the annual Department of Defense Warrior Games.

Kick It with Jayde Riviere

Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.

University of Maryland and Under Armour Announce 12-Year Extension of Iconic Partnership

After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.

Keisei Tominaga Signs with Curry Brand

Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.

USA Football and Under Armour Form Multi-Year Partnership to Support U.S. National Teams and Grow the Game of Football

USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.

Sport for All

In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.

An Ode to an Icon: Celebrating Kelley O'Hara

After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.

Under Armour Signs English Amateur Golf Sensation Kris Kim

Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.

Under Armour Signs Tottenham Hotspur FC & Spain's Pedro Porro

Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).

Under Armour Announces Yuron White as SVP, Sportswear, Run, Basketball/Curry & Collaborations

Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear

Under Armour Keeps Young Athletes Cool in the Heat of Madrid

Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.

Curry Brand's De'Aaron Fox Kicks Off New Campaign with UA Phantom 1

De’Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1

(Dawg) Class is Back in Session

Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.

Maryland Tough, Baltimore Strong

In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.

Another Marathon, Another Podium

On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi’s first. Now, she’s podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour’s award-winning marathon racing shoe— the UA Velociti Elite 2—and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.

Introducing The Hat Only Under Armour Could Make

Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.

MiLaysia Fulwiley Signs With Curry Brand

In November 2023, MiLaysia Fulwiley made a name for herself in the basketball world when a play of her taking the ball coast to coast for a basket in South Carolina’s season opener went viral.

Under Armour Announces Leadership Transition

Under Armour, Inc. (NYSE: UA, UAA) today announced that Kevin Plank will become President & Chief Executive Officer, effective April 1, 2024.

Forever Is Made Now

Under Armour has been providing AJ with leading performance solutions in and out of the ring since 2015, supporting him on his journey to become a two-time unified heavyweight world champion over the last eight years. Ahead of his ‘Knockout Chaos’ clash with heavyweight mixed martial artist and professional boxer Francis Ngannou, Under Armour marked the renewal of their long-term partnership with the release of an AI sports commercial with AJ, entitled ‘Forever Is Made Now’.

Under Armour Champions Women In Sports With Latest Collection

Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women’s History Month.

Curry Brand Completes 12th Court Revitalization in New York City

Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025.

Under Armour Leaves London Guessing With Holographic Unveiling Of Shadow Elite 2 Boots

Under Armour amazed the London football community with a state-of-the-art holographic presentation of its latest innovation—the Shadow Elite 2 Football Boot. At an exclusive event hosted at Village Underground, Shoreditch, UA brought together elite athletes, creators, and media for an immersive look at the future of football footwear.

Under Armour and Curry Brand are knocking down straight 3’s for this years 2024 NBA All-Star Weekend

Together the brands gear up for the 73rd Annual NBA All-Star with new, highly anticipated All-Star-inspired product and a “Curry’s Gameroom” pop-up activation dedicated to the fans

The Only Shoe With 2 Modes Just Got Better

Under Armour is re-introducing the most versatile training shoes we’ve ever made with a supersized midsole for mega energy. With its convertible heel and new pumped-up midsole, the UA SlipSpeed Mega flexes between slip and speed modes with style.

Under Armour Appoints Kevin Ross as Senior Vice President, Managing Director of EMEA

Under Armour today announced the appointment of Kevin Ross as its new Senior Vice President, Managing Director of Europe, Middle East & Africa. With nearly 20 years of experience growing high profile brands including adidas, TaylorMade, Under Armour, and Yeti, Ross brings proven talent and regional expertise to the company.

RISE TOGETHER: UNDER ARMOUR CHAMPIONS HBCUS ON AND OFF THE COURT

This February, in honor of Black History Month, Under Armour is releasing a product collection inspired by its athletes of color at the collegiate level. Designed around the legacy of African American quilting and inspired by HBCU athletes, the collection is aimed at amplifying Black voices and the brand’s ongoing commitment to empowering Black athletes year-round.

Under Armour Launches the Ultimate Endurance Collection for That Run-Forever Feel

As the brand’s newest running footwear franchise, the UA Infinite Collection is all about delivering key footwear models that support long run days as well as everyday miles. Designed as the ultimate endurance Collection, the experience is boundless, effortless and limitless on the run. From the super plush feel of UA Infinite Elite to the balanced spring and support of UA Infinite Pro, these shoes were built to help you go the distance with ease and efficiency. The overarching goal of the Infinite Elite and Infinite Pro is to make the last mile feel better than the first.