Under Armour Newsroom

12.03.2018

LET THE GAME BEGIN

Introducing the M-Tag, a Basketball Sneaker That Shines on and off the Court

LET THE GAME BEGIN

Introducing the M-Tag, a Basketball Sneaker That Shines on and off the Court

Tag. You’re it.

Yes, you; the athlete who balls not just on the court, but once you step off, too. All eyes are on you when you splash your stepback, when you walk the halls, when your crossover leaves someone in the dust, even when you’re checking out a show. The M-Tag transcends the game of basketball and was created for you. 

One of the most lightweight basketball shoes on the market, the M-Tag keeps you comfortable throughout an entire game with a form-fitting compression upper inspired by the original Under Armour compression shirt that put the company on the map. The sneaker is stretchy and breathable, and each element of the M-Tag works together to support your game.

The M-Tag is being worn by some of the brightest young talents in the League, those who know how to show out on the hardwood and off. UA athletes Josh Jackson, Dennis Smith Jr. and Will Barton will each have their own player exclusive M-Tag in partnership with PINTRILL, an accessory brand that creates pin designs inspired by pop culture icons and sayings.

Josh Jackson’s M-Tag PE is inspired by his love of the finer things in life. The maroon and gold colors of the shoe draw from some of Josh’s favorite luxury brands, evidence of a man whose drip is always switched on whether he’s in the heat of a game or out on the town. PINTRILL pins decorating the shoe include the Unleash Chaos mantra and a luxurious set of shades featuring the skyline of his hometown, Detroit. A luxe shoe that effortlessly catches the eyes, made for a silky-smooth baller that elevates with ease.

Dennis Smith Jr.’s M-Tag PE pays homage to the world’s largest single military installation—Fort Bragg, with over 50,000 active duty personnel—located in his hometown of Fayetteville, North Carolina. The metallic iron and aluminum color base is a nod to the insignia of the United States Army Special Operations Command, while the tan sole acknowledges one of the Army’s primary colors. On the tongue, a Dennis Smith insignia is directly inspired by the 82nd Airborne, one of the most recognized divisions in the world, with key roles in Normandy and the Battle of the Bulge amongst many other deployments. PINTRILL pins on the shoe include the Unleash Chaos mantra and an SR-71 Blackbird, a nod to Pope Field’s history as a former Air Force Base, now a part of Fort Bragg.

Will Barton, a Baltimore native just like Under Armour, combines his love of the Orioles and Ravens into his “Charm City” M-Tag PE. Black, white, purple, yellow and orange, the shoe combines the colors of both teams into a stunningly colorful representation of Baltimore. An Unleash Chaos PINTRILL pin is combined with another, proving that birds of a feather do flock together;  a pin featuring half a purple raven feather combined with an orange oriole feather. Just like the birds of Baltimore, and inspired by Will’s insane leaping ability, this shoe was built to fly.

Multiple colorways of the M-Tag are now available on UA.com, and the player exclusives from Josh Jackson, Dennis Smith Jr. and Will Barton, will be available at UA.com, UA Brand Houses and Champs Armoury locations on December 8. 

PRODUCT DNA

  • Compression two-tone mesh upper with strategic microfiber overlays on toe and heel for protection and support
  • Integrated lace loops are anchored and connected on both sides of the foot for customized fit and locked-in support
  • Die-cut EVA sockliner provides underfoot cushioning and support
  • Compression molded EVA midsole carrier for lateral containment
  • Rubber outsole with unique multi-directional traction pattern for lateral movements and maximum grip
  • Anatomical flex grooves in the forefoot allow for natural flexibility