Annual Report

Letter from the CEO
Key Financials
Board of Directors

July 15, 2026

Dear Shareholders,

Fiscal 2026 was another important step in rebuilding Under Armour.

When I returned as CEO, I did so with deep belief in this brand and a clear understanding that we had work to do. Under Armour has always been at its best when we're focused, disciplined, and relentlessly committed to making athletes better. Over time, complexity had slowed us down. We were trying to be too many things to too many people, which made it harder to operate with the speed, clarity, and conviction required to win.

Over the past two years, we’ve intentionally addressed that.

We've simplified the organization, improved accountability, reduced complexity, and become more deliberate about where we compete and how we invest. While there is still much work to be done, I believe the foundation we're building is taking hold and positioning Under Armour for a stronger future. We’re operating with great conviction in where we’re going.

Fiscal 2026 presented its share of challenges. A dynamic macroeconomic environment and higher U.S. tariffs created additional pressure across our business. Despite those headwinds, we continued to execute against our transformation plan and made meaningful progress in strengthening our company. Revenue declined 4% to approximately $5 billion, primarily reflecting continued softness in North America. Gross margin declined 240 basis points to 45.5%, with higher tariffs representing the largest driver of that pressure. Even so, adjusted operating income and adjusted earnings per share exceeded the outlook we provided midway through the year. While we've made progress, we're not satisfied. Simply put, we're not improving profitability fast enough. As someone who has spent most of his adult life building this company, accountability starts with leadership, and it starts with me.

The work we're doing today isn't about change for the sake of change. It's about rebuilding a stronger foundation underneath this brand. One that enables Under Armour to compete and win over the next decade and beyond, with the discipline and continuity needed to sustain durable growth.

What gives me confidence isn't that we've solved every problem. We haven't. It's that we're becoming more focused, more disciplined, and clearer about who we serve, what we stand for, and where we're going to win.

Sharon Lokedi wins Boston Marathon in Velociti 3

At the center of everything we do is product. Under Armour was built on the belief that one great product can change an athlete's life. Thirty years later, I still believe that. Great brands are built on great products and great storytelling. They always have been. They always will be.

This spring, Under Armour athlete Sharon Lokedi captured her second consecutive Boston Marathon title wearing the Velociti Elite 3. On one of the most demanding stages in sport, she delivered once again. Moments like these reinforce what Under Armour stands for: helping athletes perform at their best when it matters most.

Running remains the largest category opportunity in global sports. Sharon's performance proves we have the innovation, product capability, and athlete credibility to compete at the very highest level. Our opportunity now is to commercialize that authenticity, turning breakthrough performance into broader consumer demand and profitable growth.

Our responsibility is to take that performance credibility and put it into products athletes everywhere can experience for themselves. Across our business, we're embracing a simple philosophy: selling so much more of so much less at a higher retail price.

That mindset is increasingly visible across iconic franchises like HeatGear and ColdGear, premium apparel platforms like Meridian and Unstoppable, and our growing run business. Whether supporting elite competition or everyday training, our objective remains the same: deliver meaningful innovation that earns athletes' trust, strengthens our premium positioning, and fuels sustainable, profitable growth.

We're also leaning into our apparel strength while continuing to refine our footwear business for greater consistency and stronger returns. Our goal is not simply to sell more units. It is to create better products with intentional storytelling, strengthen margins, and increase the impact of the Under Armour brand.

Over the last two years, we've reduced SKUs by approximately 25%, and we expect to drive even greater clarity and focus in future seasons. Fewer products with more concentrated demand create healthier economics for both Under Armour and our partners while making it easier for consumers to understand what we stand for.

That same discipline is extending into our marketing approach. We’re rebalancing our marketing investments to ensure effectiveness and efficiency across all activations. This includes concentrating our investments behind the products, athletes, and stories that most clearly communicate our performance heritage and differentiate Under Armour in the marketplace.

In fiscal 2027, we are working to stabilize the business while recognizing that the broader consumer environment remains uncertain. We are making deliberate choices that may pressure revenue in the short term because we believe they will create a healthier, more profitable, and more durable business over the long term.

Around the world, our regions are at different stages of evolution. In North America, we're restoring marketplace discipline and rebuilding momentum. In EMEA, we're protecting a position of strength while expanding thoughtfully. And in APAC, we're sharpening our focus and improving execution.

What is taking shape at Under Armour is a company with clearer priorities, stronger accountability, and a renewed commitment to making athletes better. In that context, we’re moving from a period defined by correction toward one increasingly defined by execution, with the benefit of the wisdom and experience we’ve gained over the years.

Great companies aren't built during easy periods. They're built during difficult times. They're built by teams willing to confront reality, make hard decisions, and continue moving forward even when the outcome isn't obvious. That's exactly what I see across Under Armour today.

As we celebrate our 30th anniversary this year, I'm reflective on the market wisdom we’ve gained and reminded of just how far we've come since founding Under Armour in 1996 with a simple idea: make athletes better through innovation.

What started with one product has grown into a brand serving athletes worldwide. Along the way, we've experienced tremendous success, faced meaningful challenges, and learned valuable lessons. Because of that journey, our purpose has remained unchanged.

Thirty years later, I remain grateful for the teammates, athletes, partners, and shareholders who have helped build this company and continue to believe in where we're headed. Even with work still ahead, I believe we're building a stronger Under Armour with a clearer sense of who we are and what we stand for.

Thank you for your continued support and your belief in Under Armour.

Humble & Hungry,

KEVIN PLANK

President & CEO

Under Armour, Inc.

Biography

Dr. El-Erian served as CEO and Co-Chief Investment Officer of PIMCO, one of the world’s premier global investment management firms, from December 2007 to March 2014. He currently serves as Chief Economic Advisor of Allianz, the corporate parent of PIMCO, a role he has held since March 2014. Dr. El-Erian joined PIMCO in 1999 as a senior member of the portfolio management and investment strategy group. In February 2006, he became president and CEO of Harvard Management Company, the entity responsible for managing the university’s endowment, before returning to PIMCO in December 2007 to serve as co-CEO and co-CIO. From December 2012 to January 2017, he was chair of the U.S. President’s Global Development Council. Previously, he was a managing director at Salomon Smith Barney/Citigroup in London and worked at the International Monetary Fund for 15 years, rising to the position of Deputy Director. Dr. El-Erian served as non-executive director of Barclays plc and as a member of its Board Risk and Board Nomination Committees from January 2020 to September 2024. He served as the President of Queens’ College, Cambridge from October 2020 through September 2025. He is a trustee of the NBER and a contributing editor at the Financial Times. Dr. El-Erian is also a Senior Global Fellow at the Joseph H. Lauder Institute of Management and International Studies and the Rene M. Kern Practice Professor at the Wharton School of the University of Pennsylvania.

Mohamed A. El-Erian-Dr. El-Erian served as CEO and Co-Chief Investment Officer of PIMCO, one of the world’s premier global investment management firms, from December 2007 to March 2014. He currently serves as Chief Economic Advisor of Allianz, the corporate parent of PIMCO, a role he has held since March 2014. Dr. El-Erian joined PIMCO in 1999 as a senior member of the portfolio management and investment strategy group. In February 2006, he became president and CEO of Harvard Management Company, the entity responsible for managing the university’s endowment, before returning to PIMCO in December 2007 to serve as co-CEO and co-CIO. From December 2012 to January 2017, he was chair of the U.S. President’s Global Development Council. Previously, he was a managing director at Salomon Smith Barney/Citigroup in London and worked at the International Monetary Fund for 15 years, rising to the position of Deputy Director. Dr. El-Erian served as non-executive director of Barclays plc and as a member of its Board Risk and Board Nomination Committees from January 2020 to September 2024. He served as the President of Queens’ College, Cambridge from October 2020 through September 2025. He is a trustee of the NBER and a contributing editor at the Financial Times. Dr. El-Erian is also a Senior Global Fellow at the Joseph H. Lauder Institute of Management and International Studies and the Rene M. Kern Practice Professor at the Wharton School of the University of Pennsylvania.

Biography

Mr. Plank became Under Armour’s President and Chief Executive Officer in April 2024, after serving as Executive Chair and Brand Chief from January 2020 to March 2024. Prior to that, he served as Chief Executive Officer and Chair of the Board of Directors from 1996 to 2019, and President from 1996 to July 2008 and August 2010 to July 2017. Founded in 1996 out of frustration that cotton T-shirts were unable to keep him dry and comfortable while playing football at the University of Maryland, Mr. Plank designed and created a new apparel innovation that efficiently wicked sweat to optimize athletic performance. Over a quarter of a century later and Under Armour has grown into one of the world’s leading developer, marketer, and distributor of branded performance apparel, footwear and accessories. Mr. Plank also serves on the Board of Directors of the National Football Foundation and College Hall of Fame, Inc., and is a member of the Board of Trustees of the University of Maryland College Park Foundation.

Biography

Since May 2010, Mr. Coltharp has served as Executive Vice President and Chief Financial Officer of Encompass Health Corporation (formerly HealthSouth Corporation). Before that, Mr. Coltharp served as a partner at Arlington Capital Advisors and Arlington Investment Partners, a Birmingham, Alabama based financial advisory and private equity business from May 2007 to April 2010 and as Executive Vice President and Chief Financial Officer of Saks Incorporated and its predecessor organization from 1996 to May 2007.

Douglas E. Coltharp-Since May 2010, Mr. Coltharp has served as Executive Vice President and Chief Financial Officer of Encompass Health Corporation (formerly HealthSouth Corporation). Before that, Mr. Coltharp served as a partner at Arlington Capital Advisors and Arlington Investment Partners, a Birmingham, Alabama based financial advisory and private equity business from May 2007 to April 2010 and as Executive Vice President and Chief Financial Officer of Saks Incorporated and its predecessor organization from 1996 to May 2007.

Biography

Ms. DeVard served as Executive Vice President, Chief Customer Officer of Office Depot, Inc. from January 2018 to March 2020, leading their eCommerce and Customer Service functions and Marketing and Communications and as Executive Vice President and Chief Marketing Officer from September 2017 to December 2017. Before that, Ms. DeVard served as Senior Vice President and Chief Marketing Officer of The ADT Corporation, a leading provider of home and business security services, from March 2014 through May 2016. From July 2012 to March 2014, she was Principal of DeVard Marketing Group, a firm specializing in advertising, branding, communications and marketing strategies. Before that, she served as Executive Vice President of Marketing for Nokia. Ms. DeVard served in a number of senior marketing roles throughout her career, including as Senior Vice President of Marketing and Senior Vice President, Marketing Communications and Brand Management of Verizon Communications, Inc., Chief Marketing Officer of the e-Consumer business at Citibank N.A. and other senior marketing positions at Revlon Inc., Harrah’s Entertainment, the NFL’s Minnesota Vikings and the Pillsbury Company. In 2021, Ms. DeVard founded the Black Executive CMO Alliance (BECA), an alliance designed to champion corporate diversity and help build the next generation of C-suite marketing executives. Ms. DeVard currently serves on the Board of Directors of Cars.com and is a member of its Compensation and ESG Committees; on the Board of Directors of Root, Inc. and is Chair of its Nominating and Corporate Governance Committee; and on the Board of Directors of Dow Inc. and is a member of its Audit and Environment, Health, Safety and Technology Committees. Ms. DeVard previously served on the Board of Directors of Focus Impact Acquisition Corp. from October 2021 to January 2022.

Biography

Ms. Everson has served since January 2023 as a Senior Advisor for Permira, a private equity firm focused on technology and consumer brands. She has also served since September 2023 as a Senior Advisor for Boston Consulting Group (BCG) in the Technology, Media & Telecom and Marketing, Sales & Pricing practice areas. Before joining Permira and BCG, she served as President of Instacart from September to December 2021; before that, she was Vice President of the Global Business Group at Meta Platforms, Inc. from March 2011 to June 2021. Before joining Meta, Ms. Everson held leadership positions in advertising at Microsoft Corporate and MTV Networks Company. Ms. Everson serves on the Board of Directors of The Walt Disney Company and is a member of its Compensation Committee and on the Board of Directors of The Coca-Cola Company and is a member of its Finance and Talent and Compensation Committees. She also serves on the International Advisory Board for Banco Santander, the Americas Advisory Board for Temasek and as an Advisor for Visible Ventures. In addition, she is a member of the Council of Foreign Relations. Ms. Everson earned a bachelor’s degree in liberal arts and communications from Villanova University and a master’s degree in business administration from Harvard Business School.

Carolyn N. Everson-Ms. Everson has served since January 2023 as a Senior Advisor for Permira, a private equity firm focused on technology and consumer brands. She has also served since September 2023 as a Senior Advisor for Boston Consulting Group (BCG) in the Technology, Media & Telecom and Marketing, Sales & Pricing practice areas. Before joining Permira and BCG, she served as President of Instacart from September to December 2021; before that, she was Vice President of the Global Business Group at Meta Platforms, Inc. from March 2011 to June 2021. Before joining Meta, Ms. Everson held leadership positions in advertising at Microsoft Corporate and MTV Networks Company. Ms. Everson serves on the Board of Directors of The Walt Disney Company and is a member of its Compensation Committee and on the Board of Directors of The Coca-Cola Company and is a member of its Finance and Talent and Compensation Committees. She also serves on the International Advisory Board for Banco Santander, the Americas Advisory Board for Temasek and as an Advisor for Visible Ventures. In addition, she is a member of the Council of Foreign Relations. Ms. Everson earned a bachelor’s degree in liberal arts and communications from Villanova University and a master’s degree in business administration from Harvard Business School.

Biography

Since 2017, Ms. Fitzpatrick has been the Chief Executive Officer and Chief Investment Officer of Soros Fund Management, LLC, a privately held investment management firm. Before joining Soros in 2017, she spent 25 years at UBS and its predecessor organizations, where she most recently served as Head of Investments for UBS Asset Management and was a member of the UBS Asset Management Executive Committee. Earlier, she held several positions at the UBS O’Connor hedge fund business, including Chief Executive Officer and Chief Investment Officer. Ms. Fitzpatrick serves as a non-executive director of Barclays plc and serves on its Remuneration, Risk, and Sustainability Committees. Additionally, she serves on the Federal Reserve Bank of Dallas Financial Sector Advisory Council, where she is Chair, the Advisory Council of The Bretton Woods Committee, and the Bloomberg New Economy Advisory Board. She previously completed a six-year term on the Investor Advisory Committee on Financial Markets at the Federal Reserve Bank of New York. Ms. Fitzpatrick earned her bachelor’s degree from the Wharton School of Business at the University of Pennsylvania, where she ran track and cross country.

Dawn N. Fitzpatrick-Since 2017, Ms. Fitzpatrick has been the Chief Executive Officer and Chief Investment Officer of Soros Fund Management, LLC, a privately held investment management firm. Before joining Soros in 2017, she spent 25 years at UBS and its predecessor organizations, where she most recently served as Head of Investments for UBS Asset Management and was a member of the UBS Asset Management Executive Committee. Earlier, she held several positions at the UBS O’Connor hedge fund business, including Chief Executive Officer and Chief Investment Officer. Ms. Fitzpatrick serves as a non-executive director of Barclays plc and serves on its Remuneration, Risk, and Sustainability Committees. Additionally, she serves on the Federal Reserve Bank of Dallas Financial Sector Advisory Council, where she is Chair, the Advisory Council of The Bretton Woods Committee, and the Bloomberg New Economy Advisory Board. She previously completed a six-year term on the Investor Advisory Committee on Financial Markets at the Federal Reserve Bank of New York. Ms. Fitzpatrick earned her bachelor’s degree from the Wharton School of Business at the University of Pennsylvania, where she ran track and cross country.

Biography

Mr. Gibbs served as Chief Executive Officer of Yum! Brands, Inc. (“YUM”), from January 2020 to September 2025 and as a member of YUM’s Board of Directors from November 2019 to September 2025. Since October 2025, he has held an advisory role at YUM. Prior to serving as Chief Executive Officer, he served as President and Chief Operating Officer from August 2019 to December 2019, as President, Chief Financial Officer and Chief Operating Officer from January 2019 to August 2019 and as President and Chief Financial Officer from May 2016 to December 2018. Before these positions, he served as Chief Executive Officer of Pizza Hut Division from January 2015 to April 2016. From January 2014 to December 2014, Mr. Gibbs served as President of Pizza Hut U.S. Before these positions, Mr. Gibbs served as President and Chief Financial Officer of Yum! Restaurants International, Inc. (“YRI”) from May 2012 through December 2013. Mr. Gibbs served as Chief Financial Officer of YRI from January 2011 to April 2012. He served as Chief Financial Officer of Pizza Hut U.S. from September 2005 to December 2010. Mr. Gibbs serves on the Board of Directors for PepsiCo, Inc. and is a member of its Audit Committee.

David W. Gibbs-Mr. Gibbs served as Chief Executive Officer of Yum! Brands, Inc. (“YUM”), from January 2020 to September 2025 and as a member of YUM’s Board of Directors from November 2019 to September 2025. Since October 2025, he has held an advisory role at YUM. Prior to serving as Chief Executive Officer, he served as President and Chief Operating Officer from August 2019 to December 2019, as President, Chief Financial Officer and Chief Operating Officer from January 2019 to August 2019 and as President and Chief Financial Officer from May 2016 to December 2018. Before these positions, he served as Chief Executive Officer of Pizza Hut Division from January 2015 to April 2016. From January 2014 to December 2014, Mr. Gibbs served as President of Pizza Hut U.S. Before these positions, Mr. Gibbs served as President and Chief Financial Officer of Yum! Restaurants International, Inc. (“YRI”) from May 2012 through December 2013. Mr. Gibbs served as Chief Financial Officer of YRI from January 2011 to April 2012. He served as Chief Financial Officer of Pizza Hut U.S. from September 2005 to December 2010. Mr. Gibbs serves on the Board of Directors for PepsiCo, Inc. and is a member of its Audit Committee.

Biography

Admiral Olson retired from the United States Navy in 2011 as an Admiral after 38 years of military service. He served in special operations units throughout his career, during which he earned a Master’s Degree in National Security Affairs and was awarded several decorations for leadership and valor including the Defense Distinguished Service Medal and the Silver Star. Admiral Olson’s career culminated as the head of the United States Special Operations Command from July 2007 to August 2011, where he was responsible for the mission readiness of all Army, Navy, Air Force, and Marine Corps special operations forces. In this capacity, he led over 60,000 people and managed an annual budget in excess of ten billion dollars. Admiral Olson served as Chief Executive Officer of HANS Premium Water, a clean water solution for homes, from June 2019 to May 2020. He has served as President and Managing Member of ETO Group, LLC since September 2011, supporting a wide range of private and public sector organizations. Admiral Olson serves on the Board of Directors of Iridium Communications, Inc. and is Chair of its Compensation Committee and on the Board of Directors of Palladyne AI (previously Sarcos Technology & Robotics Corp) and is a member of its Nominating and Corporate Governance Committee and Chair of its Compensation Committee. Admiral Olson also serves as Chairman Emeritus of the non-profit Special Operations Warrior Foundation.

Eric T. Olson-Admiral Olson retired from the United States Navy in 2011 as an Admiral after 38 years of military service. He served in special operations units throughout his career, during which he earned a Master’s Degree in National Security Affairs and was awarded several decorations for leadership and valor including the Defense Distinguished Service Medal and the Silver Star. Admiral Olson’s career culminated as the head of the United States Special Operations Command from July 2007 to August 2011, where he was responsible for the mission readiness of all Army, Navy, Air Force, and Marine Corps special operations forces. In this capacity, he led over 60,000 people and managed an annual budget in excess of ten billion dollars. Admiral Olson served as Chief Executive Officer of HANS Premium Water, a clean water solution for homes, from June 2019 to May 2020. He has served as President and Managing Member of ETO Group, LLC since September 2011, supporting a wide range of private and public sector organizations. Admiral Olson serves on the Board of Directors of Iridium Communications, Inc. and is Chair of its Compensation Committee and on the Board of Directors of Palladyne AI (previously Sarcos Technology & Robotics Corp) and is a member of its Nominating and Corporate Governance Committee and Chair of its Compensation Committee. Admiral Olson also serves as Chairman Emeritus of the non-profit Special Operations Warrior Foundation.

Biography

Mr. Smith served as Senior Vice President and Athletic Director at Ohio State University from 2005 to 2024. Throughout his tenure, he co-chaired the NCAA’s Federal-State Legislative Working Group, which advised the NCAA on name, image, and likeness issues, chaired the 2011 NCAA Men’s Basketball Committee and was a member of the College Football Playoff Selection Committee. Additionally, he participated in the NCAA’s Management Council, the Committee on Infractions, the Executive Committee, the Football Rules Committee, and the President’s Commission Liaison Committee. As the first Black president of the National Association of Collegiate Directors of Athletics (NACDA) and a former president of the Division I-A Athletics Directors Association, Smith was the Director of Athletics at Arizona State from 2000 to 2005, at Iowa State from 1993 to 2000 and at Eastern Michigan from 1986 to 1993. He played football as an undergraduate at Notre Dame, where he was a defensive end on the 1973 national championship team and earned a bachelor’s degree in business administration. After graduation, he joined the coaching staff at Notre Dame and contributed to the Irish victory in the 1977 national championship. Since 2024, Mr. Smith has served as President of Gene Smith Consulting, LLC, providing leadership training services with a particular focus on assisting athletic conference commissioners, athletic directors and coaches in the collegiate environment. Mr. Smith serves on the Board of Directors for M/I Homes, Inc. and is a member of its Compensation Committee.

$Eugene D. Smith-Mr. Smith served as Senior Vice President and Athletic Director at Ohio State University from 2005 to 2024. Throughout his tenure, he co-chaired the NCAA’s Federal-State Legislative Working Group, which advised the NCAA on name, image, and likeness issues, chaired the 2011 NCAA Men’s Basketball Committee and was a member of the College Football Playoff Selection Committee. Additionally, he participated in the NCAA’s Management Council, the Committee on Infractions, the Executive Committee, the Football Rules Committee, and the President’s Commission Liaison Committee. As the first Black president of the National Association of Collegiate Directors of Athletics (NACDA) and a former president of the Division I-A Athletics Directors Association, Smith was the Director of Athletics at Arizona State from 2000 to 2005, at Iowa State from 1993 to 2000 and at Eastern Michigan from 1986 to 1993. He played football as an undergraduate at Notre Dame, where he was a defensive end on the 1973 national championship team and earned a bachelor’s degree in business administration. After graduation, he joined the coaching staff at Notre Dame and contributed to the Irish victory in the 1977 national championship. Since 2024, Mr. Smith has served as President of Gene Smith Consulting, LLC, providing leadership training services with a particular focus on assisting athletic conference commissioners, athletic directors and coaches in the collegiate environment. Mr. Smith serves on the Board of Directors for M/I Homes, Inc. and is a member of its Compensation Committee.$

Biography

Robert J. Sweeney has been a director of Under Armour since April 2025. Mr. Sweeney served as the President of Sycamore Partners, a private equity firm focused on consumer, distribution, and retail-related investments from September 2019 to August 2025. Since August 2025, he has held a Senior Advisor role at Sycamore Partners. Before joining Sycamore Partners, he spent 22 years at Goldman Sachs, most recently as a partner and Global Head of the Consumer/Retail Investment Banking Group. During his tenure at Goldman Sachs, he provided advisory support to Under Armour on various matters, including the company’s initial public offering in 2005. Mr. Sweeney served as an officer in the U.S. Navy’s Submarine Force from 1989 to 1995, holding various roles aboard the USS Annapolis and at the Submarine Officer Advanced Course training command. He graduated from the Wharton School of the University of Pennsylvania with a bachelor’s degree and MBA, and he was recognized as a Palmer Scholar.

Robert J. Sweeney-Robert J. Sweeney has been a director of Under Armour since April 2025. Mr. Sweeney served as the President of Sycamore Partners, a private equity firm focused on consumer, distribution, and retail-related investments from September 2019 to August 2025. Since August 2025, he has held a Senior Advisor role at Sycamore Partners. Before joining Sycamore Partners, he spent 22 years at Goldman Sachs, most recently as a partner and Global Head of the Consumer/Retail Investment Banking Group. During his tenure at Goldman Sachs, he provided advisory support to Under Armour on various matters, including the company’s initial public offering in 2005. Mr. Sweeney served as an officer in the U.S. Navy’s Submarine Force from 1989 to 1995, holding various roles aboard the USS Annapolis and at the Submarine Officer Advanced Course training command. He graduated from the Wharton School of the University of Pennsylvania with a bachelor’s degree and MBA, and he was recognized as a Palmer Scholar.

Biography

In May 2025, Mr. Whitesell launched WIN Sports Group, a football representation firm, and WTSL, an investment firm supporting entrepreneurs and companies in media, entertainment and sports. He currently serves as the Founder and CEO of both firms. From October 2017 through March 2025, Mr. Whitesell served as Executive Chairman of Endeavor Group Holdings, a global sports and entertainment company composed of industry-leading entities including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. Previously, Mr. Whitesell served as Endeavor’s Co-Chief Executive Officer, following his role as Co-Chief Executive Officer of WME. He served as a member of Endeavor’s Board of Directors from 2001 to March 2025. Mr. Whitesell serves on the Board of Directors of Omaha Productions and Diamond Baseball Holdings, is a member of the Academy of Motion Picture Arts and Sciences and is a graduate of Luther College.

Patrick W. Whitesell-In May 2025, Mr. Whitesell launched WIN Sports Group, a football representation firm, and WTSL, an investment firm supporting entrepreneurs and companies in media, entertainment and sports. He currently serves as the Founder and CEO of both firms. From October 2017 through March 2025, Mr. Whitesell served as Executive Chairman of Endeavor Group Holdings, a global sports and entertainment company composed of industry-leading entities including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. Previously, Mr. Whitesell served as Endeavor’s Co-Chief Executive Officer, following his role as Co-Chief Executive Officer of WME. He served as a member of Endeavor’s Board of Directors from 2001 to March 2025. Mr. Whitesell serves on the Board of Directors of Omaha Productions and Diamond Baseball Holdings, is a member of the Academy of Motion Picture Arts and Sciences and is a graduate of Luther College.

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Tini Stoessel Joins Under Armour, Championing a New Era of Performance and Self-Expression