Under Armour Newsroom

01.11.2019

HEART OF THE TOWN

Oakland: Where It All Started For Stephen Curry

HEART OF THE TOWN

Oakland: Where It All Started For Stephen Curry

Before Stephen Curry, the half court line was just a reference point; now, it’s a warning signal. Before Stephen Curry, the paint was where you learned the game; now, kids all over Oakland and across the world spend hours practicing his masterful step-back. Stephen Curry came to the Town as a rookie, and over the past 10 years, completely reshaped the game of basketball.

Selected seventh overall in the 2009 NBA Draft by the Golden State Warriors, he brought his unique talents to Oakland and immediately got to work. It took blood, sweat and tears to sculpt Stephen Curry into the athlete he is today, and none of it would be possible without Oakland. The Town gives him the energy and drive to push his game and his team forward night in and night out. As Stephen’s tweet before every game - “Lock In! #DubNation” - reminds us, the team and the Town are one heart, beating together. The Curry 6 Heart of the Town colorway is a testament to that bond.

"This is who we play for, this is what makes us the most proud about winning championships and bringing banners to the Bay Area... seeing everyone in the streets celebrating after games, we do it for the fans because they are the heartbeat of all that we do."
- Stephen Curry

The Curry 6 Heart of the Town colorway honors Oakland with a striking red knit upper and red external heel counter. Stephen wouldn’t be able to pull off all of those incredible step-backs without a compression-like fit and serious traction; the Curry 6 features a unique split outsole pattern that adds that both traction and flexibility. The full-length speed plate above the outsole keeps Stephen on the balls of his feet, while the shoe’s full-length HOVR midsole offers a cushioned and low-profile ride.

Under Armour has teamed once again with Stance for a sock collaboration releasing with specific upcoming colorways of the Curry 6 footwear. Check out the UA Curry 6 x Stance socks on UA.com

The Under Armour Curry 6 Heart of the Town colorway releases on UA.com, at UA Brand Houses and at select retail partners for $130 USD on January 18, 2019. Limited pairs of the new colorway will be available beginning January 11, exclusively at the SC30 x Oakland pop up shop located at 472 9th Street in downtown Oakland. The pop-up is open 12-7 pm PT Friday through Sunday and on the Warriors' home game days.