Under Armour Newsroom

10.29.2018

GEAR FOR GOOD

Under Armour releases military appreciation collegiate football fan apparel and accessories, supporting NO GREATER SACRIFICE.

GEAR FOR GOOD

Under Armour releases military appreciation collegiate football fan apparel and accessories, supporting NO GREATER SACRIFICE.

Veterans Day is an opportunity for all Americans to pay tribute to our nation’s service members. Each individual, family and community has their own Veterans Day traditions, but few bring the country together like Saturday college football. 

For the games on November 3 and November 10, UA has created sideline and fan gear for seven schools: Maryland, South Carolina, Auburn, Northwestern, Hawaii, Utah and Cincinnati.

With this initiative, UA is proud to support No Greater Sacrifice (NGS) and their efforts to help educate the children of our nation’s fallen and wounded Service members. UA Freedom, Under Armour’s year-round initiative to support those who protect our daily freedoms, will donate towards NGS’ mission to provide funding and mentorship to the children of our nation’s fallen and wounded Service members, so they can earn an undergraduate degree, debt-free.

"No Greater Sacrifice is able to make positive, life changing impacts on the children of fallen and severely wounded Service members because of partnerships like this one with Under Armour. NGS provides college education and a path for these children to achieve their goals and dreams, in recognition of the incredible sacrifices of our military and their families."
- Rebekah Lovorn, Executive Director of No Greater Sacrifice

UA Freedom has a singular mission to support and inspire the brave men and women dedicated to protecting our country, every day.  In 2018, Under Armour, through the UA Freedom initiative, has provided over $1 million dollars in resources to military, first responders and their families within four core areas: education, activity, mentorship and service.

UA.com and participating school retail locations will offer Military Appreciation fan gear - the University of Maryland is shown here.
UA.com and participating school retail locations will offer Military Appreciation fan gear - the University of Maryland is shown here.