Under Armour Newsroom

01.04.2019

STEPHEN CURRY & FRIENDS AT THE FOX

A Celebration for The Town at One of Oakland's Most Iconic Landmarks

STEPHEN CURRY & FRIENDS AT THE FOX

A Celebration for The Town at One of Oakland's Most Iconic Landmarks

To celebrate 10 years of Stephen Curry playing in the Town, Under Armour Basketball hosted the global launch of the Curry 6 Fox Theater colorway at the historic Fox Theater (1807 Telegraph Ave) on Friday, January 4th in downtown Oakland.

High school basketball teams from across Oakland and the greater Bay Area were invited to attend the musical showcase hosted by Stephen Curry. Emcees included Sway Calloway and Ruby Lopez, who welcomed local musical talents E-40, Mistah F.A.B., Saweetie and P-Lo to the stage. Special appearances included Too $hort and MC Hammer. 

Event guests were treated to a curated experience that also included free food and beverages, photography opps at a photo booth and step and repeat both commemorating the evening, screen printing and merchandise stations.
 

The Fox Theater's marquee
The Fox Theater's marquee
E-40 performs his hits
E-40 performs his hits
Mistah F.A.B. takes to the stage
Mistah F.A.B. takes to the stage
Too $hort surprises guests
Too $hort surprises guests
P-Lo embraces the crowd
P-Lo embraces the crowd
Stephen Curry welcomes high school basketball teams
Stephen Curry welcomes high school basketball teams
Saweetie performs on stage
Saweetie performs on stage
Unboxing the Curry 6
Unboxing the Curry 6

THE CURRY 6 FOX THEATER COLORWAY 

A game changer for Oakland. A shining representation of revitalization and hope. A symbol of past, present and future. Stephen Curry represents all these things in the city and shares them with a landmark unlike any other - the Fox Theater in downtown Oakland.

After 80 years of the highest highs and some frustrating lows, the Fox Theater reopened in 2009 as a multi-functional space housing the Oakland School for the Arts alongside their live music venue. It marked the turning point when Oakland doubled down on itself as a creative hub for the Bay Area.

The Fox Theater represents where The Town has been, and where it's going. The Oakland marquee adorning the theater has always been its calling card, especially at night – bright neons catch the eye no matter where you are downtown. The Curry 6 Fox Theater colorway recreates this magic with neon colors throughout the outsole, midsole and lacing system, all framed against a black upper.

Little did folks know that another Oakland staple, the Golden State Warriors, was about to be revitalized just a few months later with the drafting of Stephen Curry. In the 10 years since, Stephen has helped guide the Warriors into the upper echelon of basketball royalty, reshaping how basketball is played and understood.

Through it all, the Fox Theater has stood tall and proud, its brightly-colored marquee representing everything Oakland stands for as an inclusive community of creators, thinkers and dreamers.

The Curry 6 Fox Theater colorway releases worldwide on UA.com, at UA Brand Houses and at select retail partners for $130 USD on January 4, 2019. Limited quantities of the colorway will drop early beginning December 28 at the SC30 X Oakland pop-up shop in downtown Oakland on 9th Street at Broadway (472 9th Street).