Under Armour Newsroom

02.22.2019

For the Car Lovers

Newest Curry 6 Pays Homage to Oakland’s Sideshow Culture

For the Car Lovers

Newest Curry 6 Pays Homage to Oakland’s Sideshow Culture

Oakland has always had a deep love for automobiles. According to local historians, the Town’s car culture stretches back to the eighties, when pop-up parties called "Sideshows" began to appear in mall parking lots in East Oakland. The parties grew as hip-hop music formed roots in The Town and have grown ever since; cars and Oakland culture are inseparable now, and the unofficial "Sideshow" exhibitions speak to that tradition and community.

Stephen, too, has always had a love of cars, and it's only grown in his 10 years in Oakland, and that passion inspired the Curry 6 Oakland Sideshow colorway.

“I was determined to bring my love of cars and pay homage to the ‘Sideshow’ culture here – the spectacle that it is – that’s all Oakland. I wanted to bring that story to life and pay respects to the car lovers out there.”
- Stephen Curry

Standing out from many of the bright and beautiful machines that roll down Broadway, the Curry 6 Oakland Sideshow colorway is a more subtle affair. Done up in dark grey with orange accents, it will contain Stephen’s quick movements on court with its knit upper and help him blow past defenders with its full-length speed plate. The Curry 6 Oakland Sideshow rides atop serious rubber and a split outsole design that increases court contact for better traction. The full-length HOVR midsole will keep Stephen close to the ground with explosive energy return while he runs circles around the opposition.

Before the Curry 6 Oakland Sideshow colorway hits retail, it's going virtual via an exclusive NBA2K MyTEAM Challenge. The "UA Ruin The Game Challenge" pits gamers against a team of all Curry players to not only beat them, but break Stephen's career-record 13 three pointers in a game. If you beat Team Curry - 10 Stephen's, 2 Dell Curry's and 1 Seth Curry - and hit 14 threes, you'll be rewarded with an exclusive limited-time code to unlock the Curry 6 Oakland Sideshow in game before anyone else, along with a nice pile of MyTEAM points for the squad. The UA Ruin the Game Challenge runs February 22-28.

Curry 6 Oakland Sideshow in the NBA2K MyTEAM Challenge
Curry 6 Oakland Sideshow in the NBA2K MyTEAM Challenge

The Under Armour Curry 6 Oakland Sideshow colorway releases on UA.com, at UA Brand Houses and at select retail partners for $130 USD on March 1, alongside a matching Stance sock. Limited pairs of the new colorway will be available beginning on February 22 at the SC30 x Oakland pop up shop located at 472 9th Street in downtown Oakland. The pop-up is open 12-7 PM PT Friday through Sunday and during the Warriors' home game days.