Under Armour Newsroom

03.14.2019

30 to 31

It's a Splash Party and the Whole Town is Invited

30 to 31

It's a Splash Party and the Whole Town is Invited

Everyone loves a birthday – cake, presents, confetti, sparklers. And when you're one of the greatest athletes of your generation, a birthday means that much more. For Stephen Curry, his birthday is not only a chance to look back at his accomplishments, but to look forward into the season with the playoffs right around the corner. In 2019, Stephen is ready to celebrate; but he wants the confetti in June, and for that present to be a fourth Larry O'Brien trophy for The Town. To acknowledge his 31st birthday and his singular focus on bringing one more celebration to the streets of Oakland, Under Armour and Stephen are introducing the Curry 6 Splash Party colorway.

"This year, we wanted to bring the championship celebration to this colorway. The Town gets together and celebrates championships in the best way; we get down in the streets and have a good time."
- Stephen Curry

Both an homage to past birthday signature colorways and The Town, the Curry 6 Splash Party colorway dons a festive confetti-speckled HOVR midsole, vibrant pink accents, and rides atop a split outsole with a unique pattern for improved traction. Additionally, the external heel counter adds stability and support while the full-length speed plate underfoot keeps Stephen on the balls of his feet. The 50/50 blocked Dub Nation royal colored knit upper is a reminder to dig deep for one more run in Oakland – to secure a fourth title, another celebration and a fitting send off to 10 years in the Town.

The Under Armour Curry 6 Splash Party colorway releases on UA.com, at UA Brand Houses and at select retail partners for $130 USD on March 14. Limited pairs of the new colorway will be available beginning March 14 at the SC30 x Oakland pop up shop located at 472 9th Street in downtown Oakland. In special celebration of Stephen's birthday, the pop-up will operate 12-7 PM PT on March 14, and then resume its normal schedule of operations which includes opening Friday through Sunday and during the Warriors' home game days only.