Under Armour Newsroom

01.31.2019

WORKING ON EXCELLENCE

Newest Curry 6 Colorway Acknowledges That Excellence Is No Accident

WORKING ON EXCELLENCE

Newest Curry 6 Colorway Acknowledges That Excellence Is No Accident

Working on Excellence. A phrase, a mantra, a way of life for Stephen Curry. An expression created by his cousin-in-law Devontée, it is a way of life for the Curry family, and understanding that success is earned, not given and that excellence is not a plateau but an ever-evolving challenge that requires growth and hard work.

Devontée, a musician based out of Toronto and embedded in Canadian rap culture, has preached the idea of Working on Excellence for years. A former star football prospect who found his calling in creating and teaching music,  Devontée has and continues to pour his life into his passion, working on excellence every day. And as he has practiced what he preaches, his family and friends have taken notice, and adopted the idea of Working on Excellence into everything they do.

The Curry 6 Working on Excellence is a homage to that mindset, a reminder of the grind and constant push to be better than you were the day before. Stephen has the initials – W. O. E. – tattooed on his right bicep to remind him of his mission to work on excellence.

Working on Excellence is my pursuit, every single year, to continue to get better on and off the court in every facet of my life…I got that tattooed to remind myself of that every single day, and to bring that storytelling through this shoe is definitely something I'm extremely proud of. I don't know what the ceiling is, but I'm always going to continue to work on excellence, work on perfection and continue to better myself on and off the court.
- Stephen Curry

The striking white black knit upper represents the balance in Stephen’s life between work on the court and work with his family – the two most important parts of his life, and the consistent approach to work on excellence in both phases. The Curry 6 Working on Excellence features the same best-in-class split outsole traction as other Curry 6 models, to keep Stephen gripped to the floor in every facet of his game, and full length HOVR cushioning to support Stephen’s non-stop running on the court, equating to about 2.5 miles per game.

Under Armour and Stance are collaborating around specific colorways of the Curry 6, with a limited-edition set of socks to compliment this newest footwear colorway releasing on UA.com.

UA Curry 6 x Stance sock collaboration
UA Curry 6 x Stance sock collaboration

The Under Armour Curry 6 Working on Excellence colorway releases on UA.com, at UA Brand Houses and at select retail partners for $130 USD on February 8, 2019. Limited pairs of the new colorway will be available beginning February 1, exclusively at the SC30 x Oakland pop up shop located at 472 9th Street in downtown Oakland. The pop-up is open 12-7 pm PT Friday through Sunday and on the Warriors' home game days.