Under Armour Newsroom

03.01.2019

READY TO RUMBLE

UA Sportstyle Reveals New UA Forge 96 Colorway and Partnership with FNT

READY TO RUMBLE

UA Sportstyle Reveals New UA Forge 96 Colorway and Partnership with FNT

UA Sportstyle and FNT Worldwide present a new event series blending competitive combat sports, music and nightlife into an unparalleled sensory overload party atmosphere redefining the intersection of performance and sport. FNT features multiple disciplines of sanctioned fighting matches, including MMA, Muay Thai and Kickboxing as well as performances by top DJs and hip-hop artists. Its organizers have grown the event from a gritty underground circuit to a global platform popping up in Miami, Los Angeles and New York City. 

To celebrate the launch of the latest UA Forge 96 colorway, FNT Worldwide captured fighters Diego Jagesar, Jose Olivaez, Orlando Oretega and Will Cavali moments before stepping into the ring in a powerful new lookbook revealing the brand new black/high-vis yellow/blitz red colorway. The night featured a packed New York Fashion Week audience with a headlining performance by rapper Flip Dinero in an iconic Wall Street venue. UA Sportstyle and FNT launched their partnership in 2018 and will continue to work together on new events across the globe, with in-arena branding, footwear seeding of the UA Forge 96 and custom uniforms in and out of the ring for the fighters. 

The newest UA Forge 96 evolves with bold color blocking and leather, nubuck, mesh and reflective film materials. Releasing globally on March 1, the black/high-vis yellow/blitz red colorway of the UA Forge 96 retails for $120 USD and will be sold in limited quantities at UA.com and select retail partners. 

Since 1996, Under Armour has been steadfast in its mission to elevate athlete performance product, and the UA Forge 96 celebrates that legacy with a reimagined approach to footwear. The UA Forge 96 showcases nineties-inspired design elevated through modern materials, featuring a reflective framework outfitted with premium leathers, soft suedes, and panels of technical mesh for strategic ventilation. The upper is then placed atop an EVA foam midsole with a molded TPU heel stabilizer and a classic lace system.

The UA Forge 96 releases from Under Armour’s UA Sportstyle category that launched last summer with the introduction of this new footwear silhouette. UA Sportstyle aims to adapt Under Armour’s athletic legacy into new and upcoming lines of apparel and footwear at the intersection of performance and style.