Under Armour Newsroom

03.05.2019

Project Rock Welcomes
Lindsey Vonn

Project Rock Welcomes
Lindsey Vonn

After a long and impressive professional skiing career, Lindsey Vonn may be retiring from competitive racing, but her career as an athlete lives on. She can still be found pushing herself in the gym and plans to continue inspiring other athletes to be the best that they can be. As a longtime Under Armour sponsored athlete, Lindsey Vonn plans to continue her partnership with the brand to expand it beyond the ski slopes and into the gym.

Today, we are excited to announce that Lindsey has been welcomed by Dwayne Johnson into the Project Rock family as its first global ambassador.

"I am so excited to be on team Project Rock. What I find so inspiring about Dwayne is that he always gives 110% in everything that he does. He basically stands for 100% authenticity and 100% effort."
- Lindsey Vonn

Since Dwayne first partnered with Under Armour on his bestselling Project Rock collection, there has been one singular goal – to reflect Dwayne's attitude and WILL into training product, apparel built to withstand everything the hardest worker in the room could throw at it, so that everyday people can build their own belief and 'Chase Greatness.' The Project Rock collection doesn't care what you look like, your age, gender, race, creed, sexuality or skill level. It's about being an athlete, focused on getting better, no matter the obstacles, and Lindsey personifies that ethos and will help to continue to tell that story.

The next Project Rock collection releases globally on March 21 on UA.com, at UA Brand Houses and select retailers.