Michael Phelps is the most decorated athlete in Olympic history, with 28 medals in four games to his name. So, it made sense for one of the biggest names in sports to join Under Armour Founder and CEO Kevin Plank, and President and COO Patrik Frisk, as they open a new chapter for the brand in India. With much fanfare (and of course a bit of fun), UA opened its first store in New Delhi at the DLF Promenade Mall in Vasant Kunj.
The New Delhi Brand House features UA’s athletic performance innovations – including HOVR and Reactor – and will also offer the upcoming RUSH line of apparel. The store’s distinct sections and forward-thinking design make shopping easy so athletes can focus on finding the best gear for their favorite pursuit, whether it’s training, running, basketball or golf.
With this new location in India, Under Armour continues to deliver on its vision for athletes around the globe: to provide them with performance solutions they never knew they needed, but can’t imagine living without.
The Under Armour Brand House in New Delhi is located at 111-112, Ground Floor, DLF Promenade Mall, Vasant Kunj.