Under Armour Newsroom

03.26.2019

UNDER ARMOUR MAKES A SPLASH IN INDIA

Michael Phelps Joins Kevin Plank to Open Under Armour's First Store in India

UNDER ARMOUR MAKES A SPLASH IN INDIA

Michael Phelps Joins Kevin Plank to Open Under Armour's First Store in India

Michael Phelps is the most decorated athlete in Olympic history, with 28 medals in four games to his name. So, it made sense for one of the biggest names in sports to join Under Armour Founder and CEO Kevin Plank, and President and COO Patrik Frisk, as they open a new chapter for the brand in India. With much fanfare (and of course a bit of fun), UA opened its first store in New Delhi at the DLF Promenade Mall in Vasant Kunj.

"As a part of the Under Armour family, I'm excited to be here as we continue to push our mission to support athletes around the world in their training journeys. I work out every day for me to be me, and I'm encouraged to hear that physical activity is on the rise here in India. I am confident that athletes and fitness enthusiasts in India will perform better and train harder with Under Armour."
- Michael Phelps

The New Delhi Brand House features UA’s athletic performance innovations – including HOVR and Reactor – and will also offer the upcoming RUSH line of apparel. The store’s distinct sections and forward-thinking design make shopping easy so athletes can focus on finding the best gear for their favorite pursuit, whether it’s training, running, basketball or golf.

With this new location in India, Under Armour continues to deliver on its vision for athletes around the globe: to provide them with performance solutions they never knew they needed, but can’t imagine living without.

UA Leadership and Michael Phelps at the press conference announcing the opening of UA's first Brand House in India.
UA Leadership and Michael Phelps at the press conference announcing the opening of UA's first Brand House in India.
"We are excited to open our first retail location to introduce the Under Armour brand and our world-class athletic performance products to athletes in India. As a nation with a long, rich history in sport and an accelerating focus on health and wellness, we look forward to building a strong foundation for our brand in India and driving our ability to achieve even greater long-term, international growth."
- Kevin Plank

The Under Armour Brand House in New Delhi is located at 111-112, Ground Floor, DLF Promenade Mall, Vasant Kunj.