Under Armour Newsroom

11.01.2019

UNDRTD IS A MINDSET

Curry 7 Colorway Recognizes Athletes Everywhere Who Have Ever Faced Setbacks or Doubt

UNDRTD IS A MINDSET

Curry 7 Colorway Recognizes Athletes Everywhere Who Have Ever Faced Setbacks or Doubt

The unseen high school point guard who led his Charlotte Christian School team to three consecutive state playoff runs. The unheeded shooter who helped his Davidson College squad topple some of basketball’s most storied programs en route to the Elite Eight. The uncelebrated NBA rookie who worked his way to two league MVPs, three championships, six NBA All-Star selections, and countless pages in the record books. 

Stephen Curry has long been one of the game’s most underrated players. He’s faced an uphill battle at every level, and this week is no different. With a new challenge to conquer while simultaneously leading a young and hungry team, Stephen will undoubtedly come back to prove once again that he’s one of the best to ever step onto the court.

Stephen will continue exceeding expectations and inspiring athletes around the globe, including an unsung boys high school team in Baltimore playing to put its school and city on the map; a nationally ranked girls team currently on the mend in Washington, D.C.; and a newly assembled 3x3 women’s squad in China that is putting the game on notice.

Like Stephen, they face doubt, skepticism and sometimes, obscurity. And, like him, they embrace it. Because being underrated is a way of life. It’s a mindset. While they realize what they’re up against, they also know what they’re capable of. 

As part of the Curry 7 global footwear launch, leading with the Curry 7 UNDRTD colorway, Under Armour is debuting a short film that celebrates several unnoticed champions. The video introduces three teams who embody what it means to be underrated and explores their journeys to overcome and defy even the most trying moments  when nothing is expected. 

St. John's College High School
St. John's College High School
Baltimore City College High School
Baltimore City College High School
China Women's National 3x3 Team
China Women's National 3x3 Team

Stephen Curry shared, "The journey for the underrated can be a long and uphill road. Even in the midst of success, underrated never really leaves you. It's always a part of you. So, I feel a real connection to these teams  the way they lace up, lean forward and drive harder to prove their worth, to show their resolve, and of course, to win."

The video pays tribute to the Baltimore City College High School varsity boys' team, an uncelebrated squad in a city rarely recognized for basketball; the St. John’s College High School varsity girls' team, which is fixed on winning amid the continued recovery of its recently injured leader; and the China women’s national 3x3 team, a rising unit that not long ago acquired its first taste of victory at the highest level and who now have eyes on a world championship.

The underrated recognize the underrated. The Curry 7 UNDRTD colorway is dedicated to underestimated warrior athletes at every level. We want it to serve as a reminder of not only what is expected from the underrated, but what is unexpected from them.
- Stephen Curry

ABOUT THE CURRY 7 UNDRTD COLORWAY

The Curry 7 UNDRTD colorway features a sleek black, white and red upper comprised of several layered materials offering reinforcement in zonal areas for comfort, stability and mobility. Both UA HOVR™ and Micro G® cushioning platforms are included, helping the underrated take that imposing first step, cover more ground and explode through every cut. The Curry 7 is the first Under Armour shoe to combine the two cushioning technologies, which are separated and perfectly balanced by a flexible plate. 

The Curry 7 UNDRTD colorway will release globally on UA.com, at UA Brand Houses and at select retail partners for $140 USD on November 1, 2019. Limited pairs of the new colorway were available for pre-release on October 24, exclusively at the SC30 product wall within the Chase Center Warriors Shop at Thrive City in San Francisco. Under Armour will release limited adult and grade school pairs of select Curry 7 colorways early and ahead of global launches at this retail location for fans.

Under Armour and Stance have  teamed up once again to collaborate on socks, inspired by Curry 7 footwear colorways. The UA Curry 7 UNDRTD x Stance sock is available on UA.com. 

CURRY 7 ON THE UA ICON PLATFORM

Those eager to tell their own story can customize the Curry 7 via the UA ICON customization platform for a limited time beginning November 1 across both adult and grade school sizes. Stand out with a photo of your game-winner, printed on your customs’ quarter panel and tongue areas. Let opponents know who just crossed them by including initials or numbers on the back-heel tab or side panel. Mix things up by incorporating your team or favorite colors.