Stephen Curry has enjoyed snacking on SOUR PATCH KIDS for years. You know the ones. First they’re sour, then they’re sweet. They're the ultimate treat when taking a timeout.
Stephen first expressed his adoration for the candy during 2015 NBA All-Star when he competed in the event’s three-point competition wearing his first pair of neon, sour and sweet-inspired Curry 1 sneakers. Fast forward a few years later and he's officially teaming up with Under Armour and SOUR PATCH KIDS brands to release a limited-edition Curry 7 SOUR PATCH KIDS Collection, featuring two candy-colored colorways.
ABOUT THE CURRY 7 SOUR PATCH KIDS COLLECTION
The Curry 7 SOUR PATCH KIDS Collection features two exciting colorways – lime and peach – which will be sold separately. In addition:
- Stephen Curry and SOUR PATCH KIDS logos are featured on the footwear tissue paper found in each box sold.
- SOUR PATCH KIDS are located on the pull tab, sockliner and heel backing of each pair.
- A co-branded nutritional facts sticker is on the inside of each box featuring Stephen Curry stats.
The Curry 7 features a multi-layered upper offering reinforcement in zonal areas for comfort, stability and mobility. The Curry 7 is the first Under Armour shoe to combine two cushioning technologies – UA HOVR™ and Micro G® – which are separated and perfectly balanced by a flexible plate. Read more about the Curry 7 on the UA Newsroom.
The limited-edition Curry 7 SOUR PATCH KIDS Collection releases first in China on November 11 and will follow globally on UA.com, at UA Brand Houses and at select retail partners for $140 USD on November 29, 2019.