12.23.2019

New Beginnings

Newest Curry 7 Colorway Commemorates Traditions in Celebration of Chinese New Year

Under Armour and Stephen Curry will celebrate Chinese New Year this January with a special Curry 7 colorway that honors one of the world’s oldest continuous artistic traditions - water color painting.  

 

The latest release, the Curry 7 Chinese New Year, was inspired by the classic style of Chinese painting, or guóhuà. The colorway offers fans a pop of rich color against neutral gray tones and an artistic blend of vibrant peony blooms. It was designed to commemorate new beginnings, both on and off the court.

 

Like the colorway’s flowers, basketball continues to blossom across China, in both popularity and participation. And, as they work toward a world championship, the China women's national 3x3 team serves as a strong example of this elevated devotion and competition.

 

Stephen hopes that the Curry 7 Chinese New Year colorway helps inspire both players and teams to build on their own traditions, through a renewed courage to pursue their passions and embrace original styles of play.

 

About the Curry 7 Chinese New Year Colorway

 

The Curry 7 Chinese New Year colorway features a gray on gray upper comprised of several layered materials. An original floral pattern—inspired by Chinese shui-mo ink and wash painting—elevates the shoe’s back panel and a golden, flexible plate helps augment its white heel. The plate also separates the shoe’s UA HOVR™ and Micro G® cushioning technologies, which effectively combine to allow for an explosive first step and sharp cuts.  

 

The Curry 7 Chinese New Year colorway will be released globally on UA.com, at UA Brand Houses and at select retail partners for $140 USD on January 10, 2020. Limited pairs of the new colorway will also be made available for pre-release beginning January 8, exclusively at the SC30 product wall within the Chase Center Warriors Shop at Thrive City in San Francisco.