Under Armour Newsroom

01.14.2020

SOFT YOU CAN SWEAT IN

New UA Meridian Bottoms Make Working Out Feel Good

SOFT YOU CAN SWEAT IN

New UA Meridian Bottoms Make Working Out Feel Good

Leggings have become a closet staple in the active woman’s wardrobe. There are the “chill leggings” meant to wear around the house, “yoga leggings” that stretch with you when you sun salutation, “high-intensity leggings” that stay up while you move around, leggings specifically designated to be worn around town for errands… the list goes on. Imagine a world where there is one versatile bottom designed to support her through all of her moments of movement.

When analyzing consumer insights, UA found that “soft” is the number one attribute women look for in a performance bottom. However, those soft, comfy bottoms women tend to love are never the same ones they choose to work out in.

UA took this insight to heart and, through numerous rounds of research and development, designed their softest performance bottoms to date. UA Meridian bottoms are made specifically with comfort and versatility in mind. They are made for women to wear to any fitness class, from spin to yoga to pilates, but are also so flexible, lightweight and soft she won’t want to take them off once she’s home. 

"We ask women time and time again what they look for most in a legging and we always hear the same thing: women want soft leggings that also provide support. We put UA Meridian bottoms through rigorous testing to ensure they meet all of her needs."
- Morgan Goerke, VP/GM, Women’s Training & Girls at Under Armour

This specially-engineered fabric takes UA’s signature sweat-wicking material, uses a newly designed machine to create fine fibers resulting in a super soft-to-the-touch material that also is designed for moments of sweat.

UA Meridian bottoms launch on March 1, 2020, for $60-$70. They are being sold as a cropped legging, a full legging, a jogger and bike shorts, and can be purchased on UA.com, at Under Armour brand houses and at select retailers.