Under Armour Newsroom

08.04.2021

Under Armour Flow Velociti SE brings new experience to the Flow series

The UA Flow Velociti SE is an all-new addition to the UA Flow series - a running innovation with an all-in-one cushioning system that eliminates the rubber outsole

Under Armour Flow Velociti SE brings new experience to the Flow series

The UA Flow Velociti SE is an all-new addition to the UA Flow series - a running innovation with an all-in-one cushioning system that eliminates the rubber outsole

Under Armour Run’s newest model, the Flow Velociti SE, follows in the footsteps of the Flow Velociti Wind with its all-in-one cushioning system that allows you to keep running for miles. The new Flow Velociti SE running shoe enhances the feeling of light and effortless speed with the absence of sensation in the upper—producing an incredibly balanced experience with several added comfort benefits. 

THE UA FLOW EVOLUTION STORY & WHAT’S NEW WITH THE FLOW SE

When creating the Flow Velociti Wind—the first shoe within the Flow series that launched this spring— the Under Armour footwear innovation team focused on a simple idea: how to create a shoe that’s built for speed and breaking barriers. The solution was to remove the heaviest part of the shoe – the outsole, without sacrificing durability or traction. The Flow Velociti SE features the same cushioning system that is responsive, grippy, and supportive all in one. The singular-foam compound eliminates the rubber outsole, enabling Under Armour to create an innovative, high-traction running shoe. Despite sharing this midsole, the Flow Velociti SE is entirely its own shoe within the Flow family, complete with new technology in the upper that offers a different experience for the runner. 

The new Flow Velociti SE provides unparalleled responsiveness, energy return and grippy traction that allows you to run with confidence. New for the Flow Velociti SE, the upper of the shoe is a flat knit with mechanical stretch, great breathability where you need it, and structure over the metatarsal for added support and security. The upper of the Flow Velociti SE features a clean simplistic look that's one with your foot, with infused woven TPU yarn around the midfoot and heel. The strength of the TPU yarns adds security with minimal weight. This gives the runner a more secure and consistent fit over the life of the shoe — a unique design to UA knit uppers.

“The Flow Velociti SE provides a smooth running experience that's ideal for those long day runs. The weightless feel of the Flow midsole grips the surface while the expansive fit of the upper moves with the runner’s stride. This combination allows athletes to run with confidence while commanding speed.”
- Douglas Smiley, Senior Product Line Manager of High-Performance Run Footwear

The new balanced Flow Velociti SE gives the runner an absence of sensation while commanding speed. A full knit tongue and added cushioning around the collar and heel ensure premium comfort during any run. It is also digitally-connected to MapMyRun, offering real-time, personalized coaching tips to improve form, helping athletes run farther and faster. 

MORE ON UA FLOW - THE ALL-IN-ONE CUSHIONING SYSTEM

UA Flow disrupts the design of a traditional running shoe by completely eliminating the rubber outsole, reducing the 2-3 ounces of weight that it adds, on average, from a traditional running shoe. UA Flow is the lightest midsole technology in UA’s current running lineup, bringing unparalleled lightweight cushion and long-lasting technology to the run category. The foam has naturally sticky traction, so traditional bulky overlays of the past aren’t needed.

UA Flow came from the minds of our Footwear Innovation Team in Portland, Oregon, who partnered with some of the world’s best material science companies to bring a completely new footwear experience. They focused on the simple idea: how can we make it feel like the wind is at your back with every stride? The solution: think outside the box by eliminating the traditional rubber outsole completely, all while providing comfort, flexibility and traction with every step. 

The development of UA Flow was executed in partnership between Dow and the Under Armour team including Innovation, Product Design, Biomechanics, Athlete and Consumer Insights groups, and many others - with over fifty people involved in collectively bringing this new technology to fruition. Over 130 elite athletes ran over 11,000 miles during the wear testing process during the UA Flow development process. 

One athlete who knows the value of speed (both on the track and the field) is pro wide receiver DK Metcalf, who is featured in the FLOW Velociti SE marketing campaign and recently took to the track this summer during football’s off-season.

“Running is love-hate. When them lights come on though, I’m not going to let anything stop me. So I’m always working on my speed. No matter how fast I am, I’m always pushing for faster.”
- DK Metcalf, Pro Wide Receiver

There is precedent for athletes outside of running who are experiencing the uniqueness of UA Flow technology. The UA Flow midsole technology made its debut in the basketball category with the launch of Stephen Curry’s signature shoe, the Curry Flow 8, under his new namesake brand. Working with the basketball legend meant the performance team could leverage their learnings across categories, and design footwear solutions for athletes across different sport verticals. 

The UA Flow Velociti SE launches globally July 2021, and will be available on UA.com, UA Brand Houses, Premium Run Specialty accounts and select Sporting Goods accounts.

Product DNA: