A 3-point dagger from Stephen Curry is both expected and simultaneously unpredictable…everyone knows he’ll pull up from 30 feet, but no one knows how to stop it. Starting today, Stephen’s 3-point prowess is unlocking an all-new aspect of his game – STEPH IQ.  



STEPH IQ is a custom-built, real-time mobile trivia game and one of the first mobile experiences tied directly to the on-court performance of an athlete – in this case, two time KIA MVP and two-time World Champion Stephen Curry. During the 2018 NBA Playoffs, the STEPH IQ is activated each night Stephen hits his first three-pointer. The game then loads up, and offers a second-screen experience for players watching the game in real time. 


The mobile trivia game is an exciting user experience for digital natives and basketball athletes alike. Hosted by Brandon Armstrong (@bdotadot5) - known for his athlete impersonations and comedic personality on Instagram - STEPH IQ challenges fans on their knowledge of Stephen’s game and the history of basketball with eight multiple choice questions. A wrong answer is an elimination, but get all eight right and you’ll split the prize pot of thousands of dollars in Under Armour store credit, and be eligible for that day’s raffle of additional prizing, including pairs of the new Curry 5 and tickets to see the Golden State Warriors during the NBA post-season. 


Available now on the App store and Google Play in the U.S., STEPH IQ is the embodiment of Stephen Curry and the Curry 5 being wired different; an approach to the game of basketball and everything around the culture that defies expectations and breaks the norm of what we expect from a signature athlete.