Curry Becomes a Verified ICON

Under Armour Introduces the Curry 5 to its ICON Footwear Customization Platform

It’s not just the world championships, the MVP’s, the All-Star appearances and the game-breaking highlights. Stephen Curry’s impact goes beyond the 94x50 feet we see in arena and on our TV screens, and through to his family and friends and the fans he meets around the world. His colorful personality shines through in culture and life beyond his basketball superstar status…he is a VERIFIED ICON, on and off the court. It’s only fitting that his championship shoe, the Curry 5, is elevated to Under Armour’s ICON customization platform, and available to a broader scope of creativity like the man himself. The Curry 5 is available now on the UA ICON platform in both adult and youth sizes. 


Under Armour’s ICON platform gives athletes a chance to bring their own individuality to UA footwear, whether it’s for training, on the court, or on the street. It offers the unique opportunity to best reflect one’s personality and likes. Start with a blank canvas and upload your own photo or use one of the customizable patterns. Splash a little or a lot, proudly displaying your team’s colors to encapsulate undivided loyalty. 


To make yourself an ICON from the growing list of available footwear and apparel on the UA ICON platform, upload your own image. Resize it to make it bigger or smaller, change the angle, flip it, mirror it or tile the image. Don’t want to use a photo? Select one of the customizable patterns or limited edition prints and manipulate it to the way you want. Once it’s set, you’ll move on to the rest of the details. Customize the heel, midsole, outsole, toe cap all the way down to the finer details like the laces, UA logo and tongue logo. When it’s finished and ready, select the size and add it to your shopping cart. All designs are subject to an approval process, and once accepted you’ll be notified of your order’s free shipping and estimated 5-7 week delivery timeframe. 


Go start a conversation with the Under Armour ICON Curry 5’s. Pictures are worth a thousand words. Don’t stop there.