ATTICA JAQUES

ATTICA JAQUES

08.01.2018

ATTICA JAQUES NAMED HEAD OF GLOBAL BRAND MANAGEMENT AT UNDER ARMOUR

Attica Jaques has been tapped as head of global brand management for Under Armour.

 

With more than 20 years of global brand experience and several years working abroad in both Asia and Europe, Attica is the ideal candidate to lead global marketing efforts for the brand. 

 

Attica joined Under Armour in 2016 as the brand leader for the women’s category. Among her creative achievements is the 2017 global empowerment campaign “Unlike Any,” celebrating female athletes forging ahead in the face of unnecessary comparisons. More recently, Attica assumed responsibility for strengthening UA’s brand focus across the regions and channel. 

 

Prior to joining Under Armour, Attica led growth and expansion initiatives across multiple countries in marketing, strategy, PR and communications capacities for Gap, Banana Republic, Prada and Barneys.

 

Attica will report directly to President and COO Patrik Frisk.

 

“I look forward to partnering with Attica and I’m excited for our team,” said Frisk. “They will be led by a passionate industry veteran who has the vision and experience to inspire and build a team that will create a lasting brand legacy.