Run Reflective1_FW18

Run Reflective1_FW18



Under Armour Illuminates Runners this Fall with New Line of Reflective Gear

As fall approaches and the days get darker and shorter, reflective gear becomes essential. The athletes who continue running and training in changing conditions inspired Under Armour to create a line of reflective apparel called the City Pack Collection and a limited edition reflective colorway of the popular UA HOVR Phantom.


“Under Armour’s partnership with run crews around the world really helped us hone in on the direction we took with the new reflective line,” said Gabriel Rodriguez, Director of Run Apparel at Under Armour. “Running is a social experience for these urban runners. No matter the change in season, the crews and their community are running. We wanted our crews to be seen representing Under Armour, even in the dark.”


"Running is a social experience...No matter the change in season, we wanted our crews to be seen representing Under Armour, even in the dark."

Gabriel Rodriguez, Director of Run Apparel at Under Armour

True to Under Armour’s commitment to providing the best gear for athletes, the reflective technology used across the apparel line performs well above industry standards. In addition, the fabric goes through a rigorous cleaning process before any reflective material and water-repellant technology is applied, allowing it to maintain 100% of its water-repellency, even after 100 washes. To put it into perspective, traditional water-repellant products maintain 80% of their performance after 20 washes.


The collection features innovative pieces such as the City Pack Outrun Storm Jacket, a fully water-repellent jacket that comes with comfortable extensions at the cuff and secure zippers for valuables. The jacket also features a stretch-woven construction that allows for more stretch, comfort and freedom for movement. 


The City Pack collection can also be paired with a new colorway of the UA HOVR Phantoms. The reflective Phantoms feature 360 reflectivity, allowing runners to take on the streets, regardless of the sun. 
This limited-edition apparel collection is available on and in select Brand House stories. The reflective UA HOVR Phantoms are available for $140 (connected) on beginning November 23, 2018.