02.13.2019

A COLLECTIVE HOMECOURT

Under Armour and its All Star Athletes Focus on the Carolina Community for the 2019 NBA All-Star Week

Every year All Star Weekend is an incredible celebration of players, of a city, of the legacy of the NBA in a way that brings fun and excitement to fans around the world. In 2019, Under Armour is uniquely positioned to celebrate two athletes for whom the Charlotte ASG means even more.

 

This year is a homecoming for Stephen Curry and Dennis Smith Jr, both North Carolina natives. And in the spirit of the communities that raise them, Under Armour is turning its focus back to what matters most – the people. Celebrating basketball as well as the values championed by the communities and shared by the brand and their star athletes.

 

Stephen Curry at Jr. NBA Day 2017 in Los Angeles

Stephen Curry at Jr. NBA Day 2017 in Los Angeles

Joel Embiid with the Boys & Girls Club of Philadelphia

Joel Embiid with the Boys & Girls Club of Philadelphia

Dennis Smith Jr. at Jr. NBA Day 2017 in Los Angeles

Dennis Smith Jr. at Jr. NBA Day 2017 in Los Angeles

This week, Under Armour, Stephen and Dennis, along with Joel Embiid and the entire UA roster of basketball athletes will celebrate basketball and the power the game has to unite a community around a bigger purpose…rallying people to work for the betterment of their community. Under Armour athletes will be giving back in the Charlotte community all weekend long, while being featured on some of the biggest stages in basketball, including:

 

  • Stephen Curry and Seth Curry in the Saturday Night 3 Point Contest

     

  • Dennis Smith Jr. and Hamidou Diallo in the Saturday Night Dunk Contest

     

  • Stephen Curry and Joel Embiid in the Sunday showcase NBA All Star Game

     

With the help of UA and some star athletes, the people of Charlotte, Fayetteville, and cities across the country will make an impact that will last far longer than the NBA festivities, celebrating the incredible bond between basketball and community that gives people a platform to achieve great things.