Joel Embiid 2019 NBA All Star

Joel Embiid 2019 NBA All Star


Process Initiating

While Joel Embiid Prepared for NBA All-Star 2019 in Charlotte, Philadelphia Youth Helped Design His Kicks

Over the past few years, Philadelphia basketball fans have latched onto a saying: “Trust the Process.” And while the process of team building has built an NBA Championship title contender, one player in particular has become the physical embodiment of the phrase.


Joel Embiid, a Cameroonian national, has quickly become a face of the Sixers and beloved figure within Philadelphia. His playful demeanor and world-class basketball ability has brought the Sixers to national prominence, but it is his commitment to the underserved youth of Philadelphia that has endeared him the most to the community. Recognizing his connection to the kids and how they inspire him every night on the court, Joel’s custom UA Anatomix Spawn All-Star Game player exclusive (PE) isn’t just for the kids - it was made by them.


Legendary footwear customizers @dezcustomz and @kreativecustomkicks went to the Boys and Girls Club of Philadelphia to learn directly from the kids what Joel means to the city, why Joel has inspired them and why they are thankful for his continued support. Those words and their designs have gone directly onto the shoes that were delivered to Joel before he left for Charlotte.


"It means everything that I’ll be lacing up shoes for the 2019 NBA All-Star Game with a special piece of Philly included. I’m even more excited for the week ahead and the opportunity to put on for Philly and for these kids!"

Joel Embiid

The right shoe features the Boys & Girls Club motto “Great Futures Start Here” as well as their core values and a bronze graphic that ties back to the Boys & Girls Club of Philadelphia ceiling - a nod to The Process of growth that happens at the Boys & Girls Club and finding beauty within the struggle. There are Philadelphia landmarks and descriptors such as the City of Brotherly Love, the U.S. Constitution, LOVE Park, and more. The initials of each child who participated in the ideation process are included on the heels of the shoes - an opportunity for Joel to show the world the voices of Philadelphia youth, and to speak out and support them on the grandest stage.


You can catch Joel wearing this special tribute to Philly youth during the NBA All-Star Game on Sunday, February 17.