Sean Eggert Joins UA as SVP of Global Sports Marketing

Sean Eggert Joins UA as SVP of Global Sports Marketing



18-Year Athletic Industry Veteran Joins from Red Bull

Under Armour, Inc. (NYSE: UA, UAA) today announced the appointment of Sean Eggert as its new Senior Vice President of Global Sports Marketing. With nearly two decades experience including extensive global content development and distinguished media, athlete and key influencer activation strategies, Eggert brings proven expertise to the company. He will report directly to Chief Marketing Officer Alessandro de Pestel.


“Sean’s strong track record of global leadership, highly successful activations and direct experience integrating consumer insights into purpose-driven sports marketing strategies is a welcome addition to the Under Armour team,” said Alessandro de Pestel, Under Armour Chief Marketing Officer. “As we work to connect even more deeply with our consumers through compelling engagements and powerful experiences, his expertise will play an instrumental role in our global expansion of the Under Armour brand.”


Eggert joins Under Armour from Red Bull where he spent the past 11 years building the Red Bull brand through an innovative sports marketing approach and a world class team. At Red Bull, Eggert was responsible for more than 160 company-owned initiatives including its newly formed partnership with USA Basketball, several action sports properties, the Red Bull Signature Series on FOX, over 140 athletes and influencer relationships, sports lifestyle related film properties and digital sports content series. Eggert was recently recognized in Sports Business Journal’s “Forty Under 40” for his body of work which includes some of Red Bull’s best-known initiatives such as Felix Baumgartner’s iconic free-fall from 128,000 feet in October 2012. Prior to Red Bull, Eggert worked in a variety of sports and entertainment roles for Gatorade, Publicis and Palace Sports & Entertainment. Eggert is a graduate of the University of Iowa.


About Under Armour, Inc.


Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded performance athletic apparel, footwear and accessories. Designed to make all athletes better, the brand's innovative products are sold worldwide to consumers with active lifestyles. The company's Connected Fitness™ platform powers the world's largest digitally connected health and fitness community. For further information, please visit


Under Armour Contacts:


Kelley McCormick                                              


SVP, Corporate Communications              


(410) 454-6624                                                  




Lance Allega


SVP, Investor Relations & Corporate Development


(410) 246-6810