UA Freedom & Warrior Games Honor 4th of July

UA Freedom Celebrates Fourth of July

Each year during the first week of July, our nation comes together to celebrate its independence and the men and women who have fought to establish and preserve it. Under Armour's UA Freedom joins in the rallying cry and gives special thanks to four of the UA Freedom partners who embody a deeper meaning behind July 4th.


A portion of sales from UA Freedom gear directly supports a number of active duty, veteran and first responder organizations. The list is lead by primary partners Team Rubicon, DoD Warrior Games, Flags of Valor and the Travis Manion Foundation.


Team Rubicon is led by veteran service men and women and continues to shape the well-being of our nation. The team works from coast to coast and abroad on providing relief for individuals and families affected by natural disasters. This spring and summer, the team had boots on the ground across the Midwest providing aid to those affected by extensive flood damage.


You may not find an event that better displays the perseverance we are all capable of. The Warrior Games were established in 2010 as a way to enhance the recovery and rehabilitation of wounded, ill and injured service members and expose them to adaptive sports. The games encourage them to stay physically active when they return to their local communities, and inspire and promote opportunities for growth and achievement. The 2019 games recently concluded in Tampa, Florida on June 30. You can see the results of events like Cycling, Powerlifting, Wheelchair Rugby, Seated Volleyball and more here.


With the support of UA, Veteran-owned and operated Flags of Valor provides employment opportunities for post-9/11 Veterans. During holidays like July 4th, FOV creates and sends handcrafted flags to households that pay homage to service men and women and the values of liberty.


UA Freedom & Flags of Valor Honor 4th of July

UA Freedom & Flags of Valor Honor 4th of July

The bravery to serve and the will to keep contributing afterwards. Led by some of our nation's best, the Travis Manion Foundation continues to educate and foster growth and character of individuals nationwide who participate in its competitive and mentorship events. TMF is empowered by it’s rallying cry, “If not me, then who.”


This Independence Day, join Under Armour in celebrating the men and women, and organizations who continue to dedicate their lives, time and effort to preserve our freedoms.