UA Basketball Introduces UA HOVR Havoc 3 and S5 Apparel for Fall Hoops Training

UA HOVR Havoc 3


Better cushioning for less impact and more explosive energy.


Explosive Cushioning: Full-length UA HOVR cushioning returns energy for quicker moves. 


Flexible Support: 360 degree lightweight overlay adds structure but doesn't get in the way.


Lock-Down Comfort: Extra-padded heel feels super-soft but also reduces slippage. 


Placeholder for quote about UA hoops footwear and apparel offerings for fall season

UA S5 On-Court Essentials


Under Armour's best hoops gear, giving the player what they need to train harder and dominate the competition. We’re making it simple: you play the game, this is the gear you need. Our best technologies, our best basketball gear. Altogether. Simply put, these are the 5 things every player needs in their closet. The right tech, the right look. men's and women's apparel styles with release beginning in July through fall.


men's tank, woven short, anorak, pants, crew tops, backpack, duffle, warm up jacket and pants


women's warm up jacket, pants, tank, crews, backpack


Tried to include the DNA of basketball into the product- you’ll see snaps at the bottom half of the legs of the pants for. both Mens & Womens. Tank silhouette for Mens has a higher neck and lower armole, where the womens tank has thicker straps so she can roll them under her sports bra and it will still look like it fits her. Also in the Mens S5 collection we have Rush Baselayer for the tank and legging. The S5 knit short is in a shine/dazzle fabric so it has a bit of a retro aesthetic. 


We decided to use a cotton dominant heavyweight fleece in Mens since that is whats most relevant to the basketball consumer, and a staple in their wardrobe for both on and off court. For Womens,  when we were meeting with athletes they always gravitated towards the  Move fabric- it is has a nice drape which is nice for a Womans body and also feels really soft “like butter”. Wanted to give them a similar aesthetic  to Mens. And incorporate design details that are inherently basketball  but make it special for her.