03.09.2021

UA Introduces the Flow State Running Challenge

New MapMyRun Challenge Celebrates Resilience of Runners During the Pandemic

After a year of unprecedented challenges, solo miles, and cancelled races, runners have had to dig deep to find motivation to get out the door. Without training partners and group runs, it would be easy for many runners to let their shoes collect dust as they adapted to new routines, new challenges, and a new way of living during a global pandemic. 

 

And despite all this, runners kept running.

 

The resilience of the running community was stronger than ever in 2020 as runners across the country found creative ways to connect virtually and to continue to log miles for their physical and mental wellbeing. In fact, we’ve seen active workout users of MapMyRun grow by +51% year-over-year. Workouts logged in the app grew +47% from 2019 to 2020, and we have exceeded previously held records for the number of workouts logged in a day, hitting an all-time high on May 4, 2020.

 

As a way to acknowledge and celebrate the resilience of dedicated runners who have endured a strenuous and uncertain year, Under Armour has created a special challenge with an exciting prize, designed to promote community, inspire runners to find their flow state, and give them something to look forward to for when it is safe to travel again — introducing the UA Flow State Challenge.

 

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The UA Flow State Challenge invites runners to log 30 miles in 30 days from March 3 to April 2, for the chance to win the ultimate running experience and a chance to find their flow state in a location that isn’t a home gym or local city streets. The challenge is all about helping runners get into their flow state—that lighter-than-air, euphoric feeling—to unlock a run that will not only ignite their competitive spirit but also help them become better runners. Three winners will be selected to win a trip for themselves + a running buddy to go on the trip of a lifetime to experience their dream run in an exciting location to be selected by Under Armour. 

 

Runners who log the 30 miles with an average pace of 8 minutes per mile or less will be eligible for the grand prize. Even if you don’t win the trip, there are plenty of opportunities to be featured on the @uarunning Instagram handle. Safety is our top priority and therefore, prizing will not be gifted until COVID-19 travel restrictions are lifted and it is safe to experience this running trip of a lifetime.

 

The UA Flow State Challenge also celebrates the launch of the all-new UA Flow Velociti Wind which is now available for purchase on UA.com. This high performance shoe provides a weightless sensation and an innovative, outsole-free design with nothing on the market like it today.

 

To sign up for the challenge and begin logging miles, click here or visit the challenges section in the MapMyRun app. Learn more about the UA Flow Velociti Wind on the UA Newsroom and on UA.com.