Spieth_ PGA Championship

Spieth_ PGA Championship

05.18.2021

LOOKING TO THE FUTURE WITH A NOD TO THE PAST

As Jordan Spieth continues his quest for a Career Grand Slam, his PGA Championship looks harken back to Under Armour’s founding story.

Kiawah Island, once a desolate location situated on the Atlantic Ocean between Charleston and Savannah, is now a lively vacation destination home to the Ocean Course — a storied par-72 golf course that has hosted legendary tournaments such as the “War by the Shore” Ryder Cup more than two decades ago. 

 

This week, three-time major winner Jordan Spieth will compete in the PGA Championship with hopes to secure a Career Grand Slam, having already finished atop the leaderboard at the Masters (2015), U.S. Open (2015) and Open Championship (2017). Jordan would be the sixth golfer in history to accomplish this feat, something he strives for every season when the PGA Championship, this final missing piece, comes around. 

 

During a press briefing on Tuesday, Spieth shared his sentiments saying, “I feel like I’ll have a lot of chances at this tournament and if I just focus on trying to take advantage of this golf course, play it the best I can and kind of stay in the same form tree to green I’ve been in, all I can ask for is a chance.” 

 

Jordan will wear select items from Under Armour’s 25th Anniversary Collection as a nod to the brand, and to the partnership, that has supported him ever since he turned pro and joined the PGA Tour in 2013. The collection honors Under Armour’s founding story and showcases some of the pivotal moments throughout the company’s history. The collection centers around a throwback Under Armour logo highlighting how it has evolved from 1996 to today, with a color palette inspired by UA’s bold branding, and graphics that include items pull from the archives such as the script from Under Armour’s first national television ad — the infamous “Protect this House” commercial. 

 

“I’ve always admired Under Armour’s founding story and underdog mentality,” said Spieth. “It’s cool to be wearing the throwback logo this week, as it’s also a nod to the future. I like to concept of being rooted in how you got here, while allowing yourself to set new goals, adapt and innovate. “

 

To shop Jordan’s PGA Championship scripting visit UA.com Learn more about the Spieth 5 SL on the UA Newsroom here.