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Sport-inspired apparel grounded in performance makes up the new UA Exclusives collections, debuting with the Be Seen collection here
Sport-inspired apparel grounded in performance makes up the new UA Exclusives collections, debuting with the Be Seen collection here

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Friday, September 14, 2018

Youth express themselves through their style and individuality. Unique threads, bold graphics and contemporary accents inform how the rest of the world views them, and exclusivity is everything – it means respect.

Under Armour is introducing UA EXCLUSIVES: limited Sportstyle and performance-inspired capsule collection drops to be released quarterly throughout the year only available on UnderArmour.com, in the UA app and select UA Brand Houses. However, there is a catch: once they’re gone, they’re gone forever.

"Be Seen" is the first official UA EXCLUSIVES collection drop. Staying authentic and grounded in UA’s roots, the collection is inspired by the gear athletes wear on their way to and from the game; everything is light, warm and comfortable because ultimately, the better you look and feel, the better you play.

“UA delivers exclusive collections inspired by sports, bridging performance and style while keeping true to UA’s roots. The Be Seen collection was inspired by those athletes that move beyond the field; we built product that’s comfortable and functional so they stand out wherever they go.” Allison Edgerton, Senior Director of Apparel at Under Armour.

Each piece is designed to stand out through unique materials, bold graphic statements and contemporary accents that are meant to BE SEEN. Some of the materials include nylon twill and velour, leaving you with aspirational, high-end pieces with a performance base and in-style flair.

The collection puts a twist on everyday must-haves with revamped nylon and satin, turning an average sporty classic into a contemporary layer, and going vintage with velour tracksuits.

The "Be Seen" collection includes bombers, hoodies, sweatpants, tees, ¼ zips, tracksuits and crews ranging in price from $35 - $110. Look for the second UA Exclusives drop scheduled for November 2.