Under Armour Newsroom

05.10.2019

International Boulevard

Curry 6 Colorway Inspired by a Drive Down International Boulevard

International Boulevard

Curry 6 Colorway Inspired by a Drive Down International Boulevard

After 10 years in the Town, Stephen Curry has developed a deep love for Oakland. And after three championships, Oakland has returned that love – threefold. The city has come out in the millions to celebrate its triumphant team. The parades show how diverse this Town really is, from the fans to the scenery, and there’s nowhere else Stephen would rather be.

Since 2009, Stephen has watched Oakland evolve. The city has had its struggles and its successes, and nowhere is that more evident than International Boulevard. The thoroughfare formerly named East 14th Street stretches from Lake Merritt to Melrose, one of Stephen’s favorite drives. "I used to live on Lake Merritt and by 4:30 pm I’d get in the car, trying to get to the arena, and 880 South would be bumper to bumper," said Curry. "So I usually drove down International Boulevard, and would see the evolution of the city every time I got in the car." 

It gives me great memories of my rookie year, really taking in what it’s like to play in Oakland, play in front of our fans. It helped me get my mind right, driving down International Boulevard.
- Stephen Curry

The deep navy knit upper with bright yellow accents is reminiscent of some of the iconic street art that dots the landscape, evidence of a creative, cohesive community breaking the mold of what International Boulevard means to the Town.

The Under Armour Curry 6 International Boulevard colorway releases on UA.com, at UA Brand Houses, and at select retail partners for $130 USD on May 17, alongside a matching Stance sock.