Under Armour Newsroom

03.05.2021

Stephen Curry and Joel Embiid Are ATL-Bound for the 2021 NBA All-Star

Under Armour celebrates their outstanding seasons and NBA All-Star Game selections

Stephen Curry and Joel Embiid Are ATL-Bound for the 2021 NBA All-Star

Under Armour celebrates their outstanding seasons and NBA All-Star Game selections

The 70th NBA All-Star Game will look different this year, with the event’s popular fan festivities canceled due to the coronavirus pandemic. But with Stephen Curry and Joel Embiid as starters, thanks to MVP-caliber performances during the first half of the 2020-21 season, the game promises as much action as ever.

“Curry and Embiid have become cornerstones of the Under Armour brand, admired for being extraordinary individuals off the court and for the passion and skill they bring to the court. Even amidst one of the toughest years yet their talent shines through."
- Sean Eggert, SVP Global Sports Marketing at Under Armour

Curry, a two-time NBA MVP, is second in the league in total points (1,039) this season, a number bolstered by the career-high 62 points he scored in a win over the Portland Trail Blazers in January. And his average 29.7 points per game, fourth-best in the NBA, rival that of his 2015-16 unanimous MVP season. The guard has also dominated from the free-throw line, raising his career percentage to 90.7 percent, the highest in NBA history.

To celebrate his seventh All-Star appearance, Curry Brand, powered by Under Armour, will partner with Good Sports to support basketball programming nationally. In Atlanta where the game will be held, Curry Brand will provide funding for seven programs in the community. Additionally, for every point Curry makes during the game, Curry Brand will donate $1,000 to Good Sports to help their mission to give all kids the lifelong benefits of sport and physical activity by providing equipment, apparel and footwear to those most in need.

Embiid has also recorded career-high points this season, becoming the first Sixers player with a 50-point game since Allen Iverson in 2005. The center has achieved a career-high points per game of 30.2, second-best in the NBA, along with 11.6 rebounds per game. But it’s mid-range shooting where the Sixers big man shines this season — though the NBA’s zone shooting data is limited to the last 25 years, the only player who took at least four mid-range shots per game and made a higher percentage than Embiid was Curry in 2012.

“I’ve really been able to take my game to the next level this season, so it’s great to be recognized for the work I’ve put in with my fourth All-Star Game starter selection."
- Joel Embiid

While this will be Embiid’s fourth consecutive All-Star Game as a starter, it will be his first as a new dad, a huge source of his motivation to improve, “the birth of my son has been a big inspiration for me — I want to be better for him — so this is just the beginning.”

Curry will take the court in the Curry 8 Wish Flow, recently released on March 5, while Embiid will be wearing the Gamer Night colorway of his signature line, the Embiid One, launching March 16.