FAST JUST GOT FASTER WITH TWO NEW RUN FOOTWEAR INNOVATIONS FROM UNDER ARMOUR
UA Flow Velociti Elite and UA Shakedown Elite Arrive In Time For The Most Competitive Pro Run Season Yet
In recent years, the running world has seen a seismic shift in footwear technology, most acutely impacting the elite level. Long-standing world records are continually getting shattered, athletes are getting faster and qualifying standards keep getting lowered. Advancements in materials innovation have paved the way for a new landscape of ‘super shoes’, where runners are opting for higher stack, more cushioned, and more propulsive racing shoes.
At Under Armour, our mission is to make athletes better by giving them the performance solutions they didn’t know they needed and now can’t imagine living without. To deliver the best performance solutions possible, we start by listening to our athletes and making their problems, our problems to solve. Research showed the underfoot experience makes a fundamental difference in athlete performance, meaning we needed to start from the ground up to help athletes get across the finish line as quickly and efficiently as possible.
In order to give every stride more purpose, efficiency, momentum, and acceleration, UA set out to break tape with the development of a new marathon shoe and track spike: the UA Flow Velociti Elite and the Shakedown Elite. Featuring UA’s award-winning, UA Flow technology, these new run footwear offerings are redefining fast for pro athletes chasing the finish line this racing season.
ATHLETE-DRIVEN FROM IDEATION TO ACTUALIZATION
At UA, we put our athletes first. The UA design and innovation team honed in on our North America pro run teams: Dark Sky Distance, Baltimore 800m and Baltimore Distance, now known collectively as UA Mission Run, for insights, testing, and validation. The professional runners were an integral part in the weartesting process since the beginning, utilizing the shoes in their key training sessions and races, providing live insights as the team created and iterated the working prototypes. The resounding feedback was that the shoe was a significantly impactful tool in the athletes’ training; allowing them to put in more quality work, with less strain on the body.
It was not one function or athlete that led the process, but instead the collective efforts across multiple functions within UA that collaborated and contributed at every step. The team explored both how to optimize existing UA innovations and to create new ones to reach the optimal solution.
UA Mission Run has seen recent notable achievements by UA athletes wearing Flow Velociti Elite, such as Weini Kelati, winning and breaking the course record of US 5k Championships, Sharon Lokedi, winning the Hawaii Half Marathon and running an incredible 10k personal best for second place at the Mastercard 10k in NYC, and Kasey Knevelbaard, BAA Mile runner-up. Coming off of her recent successes in the Elite, Lokedi is looking to take her distance to the next level in the fall as she is currently training for her first-ever competitive marathon, being the NYC Marathon.
UA Athletes Neil Gourley and Katie Snowden wearing the Shakedown Elite most recently hit qualifying times for the World Athletics Championships, both advancing to semi-final rounds in the 1500m, with Gourley finishing at 13th globally. These milestone moments have demonstrated the impact these footwear innovations have on athlete performance and that UA has nailed the intent of delivering a propulsive race-day solution from 800m all the way up to the marathon.
The weartesting process preceded these recent victories. Last fall, while the UA Flow Velociti Elite was still in its prototype stage, elite runner Jordan Tropf ran three marathons (Baltimore, Chicago and Boston) in three consecutive days in this shoe. All told, he ran 78.6 miles, averaging 2:30:30 per race. This feat, and his testimony about the shoe shows how it pushed the limits of performance even as a prototype and his feedback to the design team was invaluable in fine-tuning the production model that you’ve seen on our UA Mission Run athletes’ feet this summer.
THE DESIGN - FLOW VELOCITI ELITE
The Flow Velociti Elite is a marathon specific shoe and was created to move you forward with speed and efficiency. Designed as a contender to the top shoe competitors in the market, the Flow Velociti Elite is great for runners who need a balance of flexibility and cushioning in their racing shoes. Every stride taken with the Velociti Elite is amplified by a full-length carbon fiber plate sandwiched in a soft midsole foam that compresses and springs back for added lift and energy return; together delivering explosive lift-offs. A dynamic WARP 2.0 upper is integrated for enhanced breathability and lightweight containment, and a supercritical Flow foam creates a more lightweight and seamless ride. The Flow Velociti Elite also features a TPE sockliner for enhanced resilience and bounce on every footstrike.
THE DESIGN - SHAKEDOWN ELITE
The Shakedown Elite is a track spike engineered with enough range to cover 1500m to 10ks on the track with confidence. The UA Shakedown Elite is designed to add more bounce and energy return for your best performance on the track. Like the Flow Velociti Elite, the Shakedown Elite features a full-length PEBAX plate that provides rigidity and a solid platform for energized liftoffs. Complemented with a midsole foam geometry that is increased in the forefoot, for added lift that gets you up on your toes quicker for more momentum and faster turnover. The Shakedown Elite also features UA’s proprietary WARP upper for enhanced a dialed-in fit and lightweight containment.
The UA Flow Velociti Elite and Shakedown Elite launched locally (North America only) in June 2022 ahead of USATF Championships and World Championships with limited availability on UA.com followed by a full scale global launch in spring of 2023.
PRODUCT DNA - FLOW VELOCITI ELITE:
Unisex & Neutral
PRODUCT DNA - SHAKEDOWN ELITE:
Unisex & Neutral