Under Armour Newsroom

09.07.2022

RUN-TO-COMPETE IN THE ALL NEW UA HOVR PHANTOM 3

GET READY FOR YOUR BIGGEST SEASON YET. EXPLODE THROUGH INTERVALS WITH EVEN MORE ENERGY-RETURNING UA HOVR CUSHIONING

RUN-TO-COMPETE IN THE ALL NEW UA HOVR PHANTOM 3

GET READY FOR YOUR BIGGEST SEASON YET. EXPLODE THROUGH INTERVALS WITH EVEN MORE ENERGY-RETURNING UA HOVR CUSHIONING

Under Armour introduces the all new UA HOVR™ Phantom 3: a neutral, responsive running shoe designed for specialty athletes training to compete—those who would do anything to improve in the offseason so they may perform at their best in season. Fully tested and validated by UA Athletes, the UA HOVR™ Phantom 3 maintains the Phantom’s reputation as UA’s most versatile running shoe. It delivers the speed and propulsion that athletes demand from a performance running shoe while maintaining the comfort and stability needed from a training shoe.

In developing the UA HOVR Phantom 3, the footwear design team analyzed the demands of the sport-driven athlete who is hitting the pavement through short runs and intervals as part of a comprehensive training regimen. The HOVR Phantom 3 seamlessly transitions from treadmill to gym, making it a must have for athletes who run for sport.

“We created the UA HOVR Phantom 3 for those striving to put in the work every season, especially offseason, in order to feel confident in their fitness and perform at their best when it is time for the ultimate test: game day.”
- Katie Lau, Global Product Director, Train & Recover Footwear at Under Armour

RUN NOW. WIN LATER.

Throughout research and development, the UA design team worked in lock step with hundreds of athletes across different specialties who run as a means to improve their overall game. In gathering insights, it became evident that running is often the secret weapon within their training arsenal. Those running in the off season were simply raising the bar for their competition.

Across the board, athletes who run for sport spend a lot of time in the gym but were also looking for a one-stop footwear solution that was still 100% runnable. Running, although just one facet of the training plan, is a critical component. The Phantom 3 was thoughtfully and skillfully crafted to possess the qualities that enable snappy sprints and intervals or shorter distance runs with the stability and comfort to transition back to the weight room and plyos.

“The off-season is for getting better. That means lots of running. We all dread intervals, but when I’m running towards the goal that’s what it’s all for. Off-season running is what separates you.”
- Kiki Van Zanten, Notre Dame Women’s Soccer

The Evolution of Phantom

The UA HOVR Phantom 3 is the latest evolution of the Phantom franchise since the Phantom 2 launched most recently in July 2020. The designers at UA identified ways to maintain what people loved about the Phantom 2 while using innovation and thoughtful decision making to make improvements to the shoe.

The UA HOVR Phantom 3 offers move HOVR, more breathability and improved fit when compared to its predecessor. The implementation of the latest evolution of HOVR midsole technology now runs the full length of the midsole in the Phantom 3, meaning a plush feeling underfoot without compromising on propulsion thanks to the now full-length HOVR midsole technology. The soft, high-performance and highly textured UA Intelliknit upper improves breathability through its unbelievable stretch and targeted flex. A new, secure heel counter combined with pillowy but firm panels delivers sturdy, foot hugging support. Finally, molded detailing in the midfoot and lower contour around the ankle not only improve fit, but offer stability and ease of entry benefits.

“No matter what they’re training for, we set out to develop a shoe that helps athletes run better and faster so they can perform at their max potential. The 100% full-length HOVR midsole in the HOVR Phantom 3 offers cushioning so soft and bouncy that not only does it reduce impact, but it offers unrivaled energy return which helps to propel you forward with explosive takeoffs.”
- Katie Lau, Global Product Director, Train & Recover Footwear at Under Armour

The Men's and Women's UA HOVR Phantom 3 launch on September 7, 2022 in North America and will be available in multiple colorways on UA.com, at UA Brand Houses, and select Sporting Goods accounts.

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