02.04.2020

EMPOWERING THE UNDERRATED

Under Armour Basketball Introduces The Official Shoe of Stephen Curry’s Underrated Tour

Stephen Curry is not the first three-star prospect to turn doubters into believers, and he won't be the last. He believes high school basketball players whose talents and abilities are overlooked—just like he once was—need a chance to showcase themselves.

 

The newest Curry 7 colorway release is dedicated to underrated players fighting to fulfill their on-court potential, and will serve as the official shoe of the upcoming Underrated Tour Powered by Rakuten.

 

Stephen Curry recently announced the return of the first-of-its-kind platform, which helps underestimated three-star prospects advance and showcase their game. An underrated player for much of his career, Curry founded the tour after recognizing his former player rating would preclude him from his own high school camp, the annual SC30 Select Camp.

 

"The Underrated Tour is my way of paying the game forward for athletes who have felt overlooked on their basketball journeys. This release is special because I understand how important it is for players to get an opportunity to showcase their skills through the Underrated platform. This is the call, the opportunity, for players out there to step up and make believers out of doubters and put the game on notice.”

Stephen Curry

Beginning with its Chicago stop, all Underrated Tour participants will receive Under Armour Basketball apparel and uniforms. Participants that advance to the second day of training will receive a pair of the Curry 7 Underrated Tour colorway.

 

All tour stops are complementary and co-gender. The top eight girls and boys from each tour stop will be invited to participate in the Championship Game in Oakland, California. From there, the 64 finalists will compete for two spots to attend Curry’s SC30 Select Camp.

 

About the Curry 7 Underrated Tour Colorway

 

The Curry 7 Underrated Tour colorway includes a breathable upper featuring a balanced blend of black and cardinal red. Its heel, which features both UA HOVR™ and Micro G® cushioning technologies, is separated by a flexible, beta red plate. The outsole is black, with striking white and gray splatters. Learn more about the Curry 7 via the UA Newsroom

 

The Curry 7 Underrated Tour colorway will release worldwide on February 14, 2020 for $140 USD via UA.com, UA Brand Houses and at select retailers. Limited pairs of the colorway will be made available for fans beginning February 10, exclusively at the SC30 product wall within the Chase Center Warriors Shop at Thrive City in San Francisco.

 

More on the Underrated Tour Powered by Rakuten

 

Stephen Curry founded the Underrated Tour in 2019. The annual skills tour is designed to help young women and men from all backgrounds achieve their basketball dreams. The tour provides participants best in class resources—including drills, off-court education, personal skills development, expert panels and access to talented coaches and former players. 

 

Registration is open for the 2020 Underrated Tour and players looking to participate in Chicago, Dallas, Washington DC or Los Angeles can apply via the tour's official website.